Delhi Aaj Tak sets 29 May as launch date

MUMBAI: Finally the launch date of the proposed national capital region (NCR) channel from the Aroon Purie-promoted TV Today Network has been firmed up (at least targeted). The company has zeroed in on 29 May as the date for the channel's debut.

This has been confirmed to by senior sources from within the company.

Targeting Delhi as well as the neighbouring satellite towns of Faridabad and Gurgaon in Haryana and Noida, Greater Noida and Ghaziabad in Uttar Pradesh, the fourth sibling from the stable will encompass various local issues of the regions aimed at attracting Hindi speaking audiences.

While the sources refused to divulge any details on the programming front, offering only that while the channel would be a different product from market leader Aaj Tak, nonetheless it would maintain the essence of its established sibling.

As reported earlier, the uplinking clearance for Delhi Aaj Tak came through last year. The channel's tag line is 'Delhi Aaj Tak': aapka sehar, aap tak (Delhi Aaj Tak: your city, up close), it will be beamed off Insat 2E.

The other news channels from the TV Today stable are however, likely to shift their beaming base from Insat-2E to Pas-10.

Last year, the network has launched its second Hindi news channel Tez tracing the format of English sibling Headlines Today (pacy news format). The channel focuses on quick delivery of news.

What needs to be seen is whether the company will also consider in its offering, other metro-centric products?

The NCR region already has a few existing players including Sahara NCR, S1 and Total TV servicing the viewers’ news appetite. Meanwhile, NDTV is also proposing a new product to service the metros, including Delhi.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories