Television

MTV Movie Awards 2006 to exploit various screens

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MUMBAI: Aiming to tap any screen, MTV Networks launches 2006 MTV Movie Awards through various interactive platforms.

The network has set up an interactive hub www.movieawards.mtv.com, viewers will be able to access every aspect of the Movies awards.
In addition, the network will unveil My Movie Awards on MTV Overdrive, creating opportunity to watch and customize the entire movie awards ceremony, plus experience exclusive content not seen during the show.

There users can re-experience the awards in their own unique, customized way through MTV Overdrive which will have the entire show in bite-size on-demand segments.

By creating a personalized highlight reel of the show, or simply watch it in its entirety on demand -- it's all up to the fans. Viewers will also be able to access exclusive footage not seen on-air including, revealing backstage diaries from the night's celebrities, an in-depth look at the hottest red carpet fashions, interviews with the big winners, and much more.

My Movie Awards will debut immediately following the on-air premiere of the 2006 MTV Movie Awards on 8 June.
"Watch the show in its entirety, or mix and customize your favorite moments, My Movie Awards is unlimited access for fans to experience the show exactly as they demand it," said MTV president Christina Norman.

"It speaks to our mission -- give our audience the opportunity to tap into MTV on any screen they want to -- and the Movie Awards promises to be another standout MTV multiplatform event."

Jessica Alba will be hosting the 2006 MTV Movie Awards in California. Taking the stage to debut new music and deliver eagerly awaited live performances at the 2006 MTV Movie Awards are Christina Aguilera and punk rockers, AFI.

Kate Beckinsale, Jamie Foxx, Owen Wilson, Justin Timberlake, Matt Dillon, Will Ferrell, T.I., Kate Hudson, Ludacris, Rebecca Romijn, Kate Bosworth, Famke Janssen, John C. Reilly and Brandon Routh are the first to be announced in the growing list of stars presenting at this year's ceremony, which promises to be more than an award show, but a movie unto itself, informs an official release.

Up for starring roles at the 2006 MTV Movie Awards are the 40-Year Old Virgin and Wedding Crashers, each receiving five nominations. Also vying for the spotlight are Batman Begins, Harry Potter and the Goblet of Fire, Hustle & Flow, Sin City and Star Wars: Episode III - Revenge Of The Sith with three nominations each.

MTV will also celebrate the all new categories of Best Hero, Sexiest Performance and the 'mtvU Student Filmmaker Award' for the first time ever.

Tenth Planet Productions will once again join MTV to produce the 2006 MTV Movie Awards. Joel Gallen will executive produce the show for the 12th consecutive year, and will also direct the show. Salli Frattini is executive producer for MTV. Rick Austin is Producer and Kathy Flynn will serve as event producer.

The 2006 MTV Movie Awards will be seen in 171 countries /territories via 50 music programming services, and in 23 languages in more than 479.5 million households, informs the official release.

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