Television

TV18 to launch home shopping network, receives funding from SAIF

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/Untitled-1_13.jpg?itok=QulZsYI4

MUMBAI: Television Eighteen is entering the home shopping network (HSN) space which is already occupied by Subhash Chandra's Asian Sky Shop and Hinduja's Shop 24x7.

The company has secured initial funding from SB Asia Infrastructure Fund (SAIF) Partners to launch an integrated HSN. Though TV18 CEO Haresh Chawla refused to divulge the amount, market sources put the investment of the Asian private equity fund at around Rs 30-40 million.

TV18 will be putting up a national "virtual platform" network which "will bring forth products and services that have been evaluated by a team of experts." According to a company statement, the shopping network "will leverage the TV18 network of five channels (CNBC-TV18, CNN-IBN, Awaaz, Channel 7 and SAW) and six internet properties (moneycontrol.com, ibnlive.com, poweryourtrade.com, commoditiescontrol.com, yatra.in and Jobstreet India). Collectively, the HSN will have a pool of more than 70 million adults to tap into - people who are very loyal to the TV18 brands and are decision makers with the ability to spend."

The organised shopping market is is estimated to become a $30-35 billion opportunity by 2010. "With a changing socio-economic environment, higher disposable incomes, willingness to spend and availability of cheap credit, the share of organised shopping is all set to increase in the consumer's wallet. Studies estimate that the spending population is expected to increase from 280 million in 2002 to 686 million in 2010. Nearly 75 million sq.ft. of mall space is estimated to become available in India by 2007," TV18 said.

However, the 'spender' or 'spending population' is not easily accessible at a single point. Poor infrastructure, absence of quality locations and complex taxation issues confront sellers, TV18 said. Additional complications arise on account of the mind-boggling availability of choice. With hundreds of brands hitting the shelves every day, making the right choice takes up a significant amount of time of the spender in the transaction process, thus delaying buying decisions.

"TV18 believes that the time is ripe for a shopping enabler that integrates our media offering with a fulfillment capability. With an existing franchise of over 70 million adults that TV18s media properties reach out too, and the potential universe of affluent middle class Indian's, it is only a matter of time before TV18 attains a dominant position in this space," said Chawla.

"For the first time, by simply picking up the phone, clicking online, calling on their mobile, or simply 'sms'ing their requests, people will be able to access and buy products and services that exactly meet their requirements. Our ability to build value and give value back to our viewers is what will differentiate us from the rest".

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories