Television

Star World to air Gillette football show

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MUMBAI: One of English general entertainment channel Star World's strategies to hook viewers is to offer entertaining specials around current events.

The biggest event coming up is the Football World Cup. As a run up to the event, Star World will air the Gillette 2006 Fifa World Cup.

The 12 part half an hour show will air every Saturday from 3 June at 7 pm. Gillette had commissioned UK production firm Sunset+Vine to make the show.

Information available with Indiantelevision.com indicates that the show will provide a comprehensive overview of the tournament. Viewers will learn a lot about the teams and players who'll be travelling to Germany to take part in football's greatest competition. From David Beckham to Zinadine Zidane, Argentina to Trinidad and Tobago the show will present the biggest stars, teams and most exciting new talent playing the game.

The aim of each episode is to be diverse and fast moving. It will contain a number of features, some of which are regular items, others will appear on a bi-weekly basis.

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