Television

WorldSpace names Gregory B. Armstrong and Alexander P. 'Sandy' Brown as Co-COO

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MUMBAI: The satellite-based digital radio services, WorldSapce Satellite Radio has announced that Gregory B. Armstrong and Alexander P. 'Sandy' Brown have been appointed co-chief operating officers for the company.

Armstrong and Brown will be dividing the company's six core operational functions along the lines of their professional expertise. Armstrong will oversee WorldSpace 's sales, customer care, technology and distribution functions, while Brown will guide the company's marketing and content departments, and will drive market development activities in Europe, China and other new markets.

WorldSpace chairman and CEO Noah Samara said, "The appointment of Greg and Sandy represents an important next step in that process. Sharing operational responsibility between two co-COOs will contribute to the management capacity to provide deep focus across our complex business. With two new senior leaders, I believe WorldSpace can achieve the level of detailed focus required to step up our implementation, while maintaining the rapid pace required for execution of our strategy."

In June, Armstrong will join WorldSpace following his tenure as Jupiter Telecommunications Co., Ltd executive VP and COO.

Brown will join WorldSpace early next week. Previously, he has held international leadership roles with a variety of major content companies in the media industry, most recently serving as president and CEO of CNBC Asia Pacific.

At ESPN, he launched the company's first operations in Asia and grew the business to over 50 million subscribers with a large presence in India and China. Brown was instrumental in securing key content rights for ESPN (including cricket in India) as well as operating ESPN's joint venture with NewsCorp's StarTV.

Prior to his Asia-focused roles at ESPN and CNBC, Brown oversaw all international television sales at the National Basketball Association (NBA) International Ltd.

Armstrong and Brown will take over the duties previously held by Andy Ras-Work who will provide transition support to the incoming executives before pursuing other interests.

Noah Samara further said, "We appreciate Andy's contribution to our development over the past four years and his willingness to aid in an efficient transfer of responsibility. We collectively wish him the best of luck in his future endeavours."

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