TV Today's Delhi Aaj Tak likely to launch mid-May

MUMBAI: Amidst all the debate around uplink and downlink the Aroon Purie-promoted TV Today Network Ltd is set to launch yet another channel in an already cluttered news space. Launching some time in the middle of this month under the name Delhi Aaj Tak is a 24-hour news channel servicing the news needs of the national capital region (NCR) of Delhi.
Barring any technical glitches, the fourth channel from TV Today stable is expected to begin beaming by mid-May.

The channel will be headed by one of the old guard of the network Amitabh, who has been with the company for a decade, while the special project head for the channel is Alok Verma. Earlier, Verma was associated with Zee News as its editorial head and had done a stint with Star TV Interactive division in Bangalore, apart from having worked with other media companies at the national and regional levels.

But a senior executive of TV Today remained tightlipped about the progress of the channel and the launch date, stating that the channel launch will happen in May.

The channel, which received its uplink clearance in the last quarter of 2005, has been positioned on the plank of Delhi Aaj Tak: aapka sehar, aap tak (Delhi Aaj Tak: your city, up close). The team which will oversee the news channel is already in place, with a fresh pool of talent as well.

On the technical side, all the news channels from the TV Today stable (including the newest baby) are likely to shift their beaming base from Insat-2E to Pas-10.

Delhi Aaj Tak will have to battle for viewership with a host of news channels already catering to the NCR region. The players presently operating in this segment include Sahara NCR, S1 and Total TV. NDTV is also planning a new product to service the metros, including Delhi.

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