Podcast firm Podtech’s new branded show will examine social media's impact on marketing

MUMBAI: US media firm which is dedicated to podcasting and delivering Fresh Voices for the iPod generation has debuted a new podcast brand

The new brand Marketing Voices will debut on the InfoTalk network.

PodTech will feature discussions on different topics. One of these will be on how media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world. Marketing Voices will be hosted by
marketer, Jennifer Jones.

Jones has counseled many of Silicon Valley's
premier companies including Apple Computer, Goldman Sachs, and Mayfield venture capital during her more than two decades in the technology industry. CEO John Furrier says, "Marketing Voices is unique in the podcasting industry. There is no other show being offered today that has this type of guest or content. Offering fresh voices who are driving the new perspectives of marketing is key to the podcast's success.

"Given Jennifer's marketing savvy and strategic expertise in branding and marketing, her background in technology and broadcast news and love of communicating new concepts, I am certain the show will resonate with our
podcast audience."

The first guest on Marketing Voices is Institute for the Future (ITF) senior counsel Steve King. King's focus at ITF is how new media technology is impacting consumers and marketing.

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