Cable TV

Hungama TV takes second position in kids channel genre

MUMBAI: Hungama TV is riding on high spirits as the verdict is finally out. The channel has climbed up to the second position in the kids channel genre, with 97 GRPs and a market share of 21 per cent.

On the otherhand, Pogo, which was behind leader Cartoon Network on the second spot had GRP of 93 and a market share 20 per cent. The latest Tam ratings have revealed that Hungama TV is the kids channel to record the highest week on week growth in GRPs in January and February this year.

The combination of live actions shows like Hero, Sanya, Shaka Laka Boom Boom and animation shows like Doraemon, Yu-Gi-Oh! and Jay Jay- The Jet Plane on the channel has struck the right cord with kids.

As per Tam, Doraemon leads in TVRs amongst 4-14 year olds amongst all kids channel as well as Star Plus, Zee, Zee Cinema, Aaj Tak and Sony on weekdays between 6 to 6.30 pm. Also, Hungama TV has higher GRPs than Toon Disney and Disney put together (Graphs attached for your reference).

UTV CEO Ronnie Screwvala said, "We are very proud that Hungama TV has achieved the second position amongst all channels in the kids’ category. Our consistently increasing GRPs indicate that our multi-genre programming is appreciated and enjoyed by our target audience. We will continue our endeavours to give Indian kids the best entertainment."

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