Cable TV

'Sa Re Ga Ma Pa' powers Zee to new heights

MUMBAI: Sa Re Ga Ma Pa Challenge 2005, the show which has become Zee TV's driver property, has completed its run on a high note. The talent hunt finale, which was aired live on 24 February, recorded a rating of 6.48 in the CS4+ HSM, according to Tam.

Powered by the finale rating, Zee TV recorded a channel share of 23.5 per cent during the 19 February to 25 February period, its best figure in the recent times as the second player in the Hindi General Entertainment Channel (GEC) space, CS4+, HSM, All Day. According to Tam, the GEC leader Star Plus recorded a channel share of 52.93 per cent while Sony Entertainment Television held 14.3 per cent.

When queried on Zee's reaction to the Sa Re Ga Ma Pa finale ratings, Zee Telefilms vice president Ashish Kaul said the channel was satisfied with the finale performance. "Certainly there is no limit to success. But these numbers have made us very happy. It has been the best performance Zee TV recorded in the recent times," says Kaul.

"With this ratings, Zee TV has set itself a benchmark and the future efforts will be to better it," adds Zee TV marketing head Tarun Mehra.

Zee TV telecast the finale episode of the talent hunt show as deferred live on 24 February from 9 pm to 12 pm. According to Tam, the episode recorded a rating of 7.59 TVR in the three metros, Mumbai, Delhi and Kolkata, while the All India rating stood at 4.51.

The All Day channel share data from the week starting 1 January to 19 February projects Zee TV's steady climb in the charts. In the week of 1 January, the channel recorded a share of 16.0 per cent against Star Plus' 59.2 per cent and Sony's 14.1 per cent.

The week of 8 January saw Zee TV improving its position to 18.3 per cent as compared to Star Plus (56.9 per cent) and Sony (13.7 per cent). Find the following weeks' data in the table given below. The channels are placed in the order: Star (1), Sony (2), Zee (3), Sahara (4), Sab (5).

During the eight week period, Star Plus recorded an average channel share of 56.1 per cent, followed by Zee TV (19.8 per cent) and Sony (14 per cent).

However, Star's attempt to put a spoke in Zee's Sa Re Ga Ma Pa finale party by launching the second season of the popular Star One show The Great Indian Laughter Challenge on the D-Day (in the 10 pm to 11 pm time band) raised the mercury in the rating charts. Star One ended the day with 5.06 TVR (CS4+ HSM Base).

Speaking on the channel's plans to sustain the good show, Kaul said Zee TV was working on all fronts. "You can't just depend on a single show to take the channel ahead. During the course of time, we have also developed strong properties in Sinndoor, Saath Phere and Kasamh Se. With Manoj Bajpai as anchor, Kam Ya Zyaada was targeted at a section of the audiences, and the strategy has worked. The success of the show has been its consistent basis without many fluctuations. Then we have new programmes coming up, including the latest Sa Re Ga Ma Pa offering, Ek Main Aur Ek Tu and the Johnny Lever anchored show Johny Ala Re," he says.

The channel is yet to divulge information on the replacements for the outgoing prime time shows Sarrkkar and Rabba Ishq Na Hove. "We are finalisng our plans and there is a strong line-up of properties coming up," says Mehra.

Sustaining the second position and then improving it further to the top spot would definitely not be an easy task for Zee TV as the competition is gearing up for some fresh campaigns. Star Plus has launched its brand new game show Jodee Kamaal Ki as a replacement to Kaun Banega Crorepati 2 in the Saturday 9 pm slot. The channel has more coming up in Sagars' Prithiviraj Chauhan and Tigmanshu Dhulia's yet-to-be-named sitcom.

On the other hand, Sony has already voiced its plans for a fight back. The story here is about the expectations pinned on the Indian Idol 2 final phase, new launches, re-schedules and some revamping as well as axing.

Come 10 March and two new shows - Fear Factor and Kandy Floss will launch in the 9 pm and 11 pm slot respectively. Deal Ya No Deal, which airs from Wednesday to Friday and was recently shifted from the 8:30 pm slot to the 9 pm slot, has been repositioned in the 8 pm slot. But the time change stands true only for Fridays. On Wednesday and Thursday, the show will continue in the 9 pm slot. Apart from that, CID has been revamped and will now become an hourly show at 10 pm on Fridays. The soap Jassi Jaisi Koyi Nahin will bid adieu in the last week of March, while Crime Patrol and Kudkudiya House No. 43 have already been taken off.

Speaking to last week, Sony Entertainment Television (Set) India chief operating officer N P Singh summed up the channel's first priority -- in the present circumstances -- in one sentence, "Our aim is to consolidate our second position."

Latest Reads
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators
Siti bullish on broadband: Rajesh Sethi

Mumbai: Despite uncertainty in many quarters, these are interesting times for people following the multi-system operator (MSO) industry. Recently, Siti Networks Ltd (Siti) released its Q2 and H1 results for 2017-18, reigniting the hope for growth in the industry. Announcing growth in operating...

Cable TV People
Louis Boswell appointed CASBAA CEO

CASBAA Association has appointed Louis Boswell, senior media and digital business leader in Asia, as the chief executive officer (CEO). Boswell will begin his tenure on 1 January 2018, succeeding outgoing CEO Christopher Slaughter.

Cable TV People
Multiple challenges weaken Ortel numbers in second quarter

Hit by multiple challenges, Indian regional multi-system operator (MSO) reported lower numbers and posted a net loss – the second one this fiscal- for the quarter ended 30 September 2017 (Q2-18, quarter under review). The company expects stabilization of business to happen one year down the line...

Cable TV Multi System Operators
Now, Comcast in talks to buy 21st Century Fox

According to several reports, 21st Century Fox is on the block and Philadelphia-based cable TV conglomerate Comcast is interested. Comcast has approached Fox about acquiring most of the company. Reportedly, Verizon, the biggest wireless carrier in the US, has also thrown its hat into the ring....

Cable TV Multi System Operators
CASBAA elects new board directors

The Cable and Satellite Broadcasting Association of Asia (CASBAA) has announced the election of several new directors to its board, and the return of a number of long-serving directors.

Cable TV People
Workshop to train manpower in cable TV distribution

NEW DELHI: A workshop is being held on 27 November to deliberate on the importance of skilling, certification and accreditation of the manpower deployed in cable TV distribution.

Cable TV Multi System Operators
Higher subscription & activation lead Den's turnaround in Q2

BENGALURU: Indian multi system operator (MSO) Den Network (Den) reported growth in operating revenue, operating profit (EBIDTA) and profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter. In Q2-17 (the corresponding...

Cable TV Multi System Operators
GTPL reports higher numbers for second quarter

Indian multi system operator (MSO) and broadband internet services (broadband) provider GTPL Hathway Limited (GTPL) has reported a year-over-year (y-o-y) growth in standalone as well subsidiary companies’ operating profits and net profits for the quarter ended 30 September 2017 (Q2-18, current...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories