Cable TV

'Sa Re Ga Ma Pa' powers Zee to new heights

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/02/Untitled-1_7.jpg?itok=HMurSN7E

MUMBAI: Sa Re Ga Ma Pa Challenge 2005, the show which has become Zee TV's driver property, has completed its run on a high note. The talent hunt finale, which was aired live on 24 February, recorded a rating of 6.48 in the CS4+ HSM, according to Tam.

Powered by the finale rating, Zee TV recorded a channel share of 23.5 per cent during the 19 February to 25 February period, its best figure in the recent times as the second player in the Hindi General Entertainment Channel (GEC) space, CS4+, HSM, All Day. According to Tam, the GEC leader Star Plus recorded a channel share of 52.93 per cent while Sony Entertainment Television held 14.3 per cent.

When queried on Zee's reaction to the Sa Re Ga Ma Pa finale ratings, Zee Telefilms vice president Ashish Kaul said the channel was satisfied with the finale performance. "Certainly there is no limit to success. But these numbers have made us very happy. It has been the best performance Zee TV recorded in the recent times," says Kaul.

"With this ratings, Zee TV has set itself a benchmark and the future efforts will be to better it," adds Zee TV marketing head Tarun Mehra.

Zee TV telecast the finale episode of the talent hunt show as deferred live on 24 February from 9 pm to 12 pm. According to Tam, the episode recorded a rating of 7.59 TVR in the three metros, Mumbai, Delhi and Kolkata, while the All India rating stood at 4.51.

The All Day channel share data from the week starting 1 January to 19 February projects Zee TV's steady climb in the charts. In the week of 1 January, the channel recorded a share of 16.0 per cent against Star Plus' 59.2 per cent and Sony's 14.1 per cent.

The week of 8 January saw Zee TV improving its position to 18.3 per cent as compared to Star Plus (56.9 per cent) and Sony (13.7 per cent). Find the following weeks' data in the table given below. The channels are placed in the order: Star (1), Sony (2), Zee (3), Sahara (4), Sab (5).

During the eight week period, Star Plus recorded an average channel share of 56.1 per cent, followed by Zee TV (19.8 per cent) and Sony (14 per cent).

However, Star's attempt to put a spoke in Zee's Sa Re Ga Ma Pa finale party by launching the second season of the popular Star One show The Great Indian Laughter Challenge on the D-Day (in the 10 pm to 11 pm time band) raised the mercury in the rating charts. Star One ended the day with 5.06 TVR (CS4+ HSM Base).

Speaking on the channel's plans to sustain the good show, Kaul said Zee TV was working on all fronts. "You can't just depend on a single show to take the channel ahead. During the course of time, we have also developed strong properties in Sinndoor, Saath Phere and Kasamh Se. With Manoj Bajpai as anchor, Kam Ya Zyaada was targeted at a section of the audiences, and the strategy has worked. The success of the show has been its consistent basis without many fluctuations. Then we have new programmes coming up, including the latest Sa Re Ga Ma Pa offering, Ek Main Aur Ek Tu and the Johnny Lever anchored show Johny Ala Re," he says.

The channel is yet to divulge information on the replacements for the outgoing prime time shows Sarrkkar and Rabba Ishq Na Hove. "We are finalisng our plans and there is a strong line-up of properties coming up," says Mehra.

Sustaining the second position and then improving it further to the top spot would definitely not be an easy task for Zee TV as the competition is gearing up for some fresh campaigns. Star Plus has launched its brand new game show Jodee Kamaal Ki as a replacement to Kaun Banega Crorepati 2 in the Saturday 9 pm slot. The channel has more coming up in Sagars' Prithiviraj Chauhan and Tigmanshu Dhulia's yet-to-be-named sitcom.

On the other hand, Sony has already voiced its plans for a fight back. The story here is about the expectations pinned on the Indian Idol 2 final phase, new launches, re-schedules and some revamping as well as axing.

Come 10 March and two new shows - Fear Factor and Kandy Floss will launch in the 9 pm and 11 pm slot respectively. Deal Ya No Deal, which airs from Wednesday to Friday and was recently shifted from the 8:30 pm slot to the 9 pm slot, has been repositioned in the 8 pm slot. But the time change stands true only for Fridays. On Wednesday and Thursday, the show will continue in the 9 pm slot. Apart from that, CID has been revamped and will now become an hourly show at 10 pm on Fridays. The soap Jassi Jaisi Koyi Nahin will bid adieu in the last week of March, while Crime Patrol and Kudkudiya House No. 43 have already been taken off.

Speaking to indiantelevision.com last week, Sony Entertainment Television (Set) India chief operating officer N P Singh summed up the channel's first priority -- in the present circumstances -- in one sentence, "Our aim is to consolidate our second position."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/04/Jio.jpg?itok=BodwQwwF
Jio & Hathway continue to lead wireless and wired Internet subs growth in 2018

India witnessed 1.74 percent growth in broadband internet customers in the month of April 2018 (Apr-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 30 April 2018. Hence, 71.90 lakh (7.19 million, 0.719 crore) broadband subscribers were added...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/03/hathway.jpg?itok=XgUL_9ed
Hathway ropes in Sitendu Nagchaudhuri as new CFO

Leading cable operator Hathway Cable and Datacom Ltd has appointed Sitendu Nagchaudhuri as the new chief financial officer (CFO). The fellow chartered accountant’s experience in the field of corporate finance, commercial and strategy leadership spans over 27 years.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mike.jpg?itok=trEApP9h
Sony to bring Pictures, TV division under one roof

Sony Pictures TV is set to merge international TV operations to bring its television networks, home entertainment and distribution businesses together. This shuffle may lead to some job cuts, with many senior executives from Sony having already departed.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/en.jpg?itok=D3gT426Y
DEN Network fixed-line b’band biz plan hinges on partnerships & leveraging present infra

MUMBAI: With telcos handing out data at cheap rates in various package sizes under innovative schemes, mobile data consumption has increased rapidly in India in the last few years, while the growth of fixed-line broadband (FLBB) users has been tepid, if not completely static. MSO DEN Networks now...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/den.jpg?itok=QQbrO9t0
DEN aims to convert 10% of SD subscribers to HD in a year

DEN Networks CEO SN Sharma has set a target of converting 10 per cent of its standard definition (SD) subscribers to high definition (HD) within a year.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/gtpl.jpg?itok=iHTj8qw9
GTPL Hathway appoints Viren Thakkar as new chief financial officer

GTPL Hathway , one of the major players in the Indian cable TV and broadband industry, has appointed Viren Thakkar as chief financial officer of the company. The appointment ,which will come into effect from 2nd July, was posted on the Bombay Stock Exchange (BSE) website.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/hathway.jpg?itok=j_Ps51Lv
Hathway plans to seed 2.5 lakh high definition set top boxes in FY19

Going along the lines of FY18, broadband and cable TV service provider Hathway Cable and Datacom is planning a Capex of Rs 310 crore in FY19. In addition to that, it plans to seed 2.5 lakh high definition (HD) set top boxes (STB) in FY19. The company had 2.16 lakh HD subscribers at the end of...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/05/gtpl.jpg?itok=f9kTo-vP
Jayanta Pani Resigns as CFO of GTPL Hathway

Jayanta Pani chief financial officer (CFO) of GTPL Hathway has decided to part ways with the company. Pani's last working day at GTPL, where he joined in November 2008, will be 30th June.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/01/tv.jpg?itok=Ky_blUZ3
VITEC and ATX join hands for distribution of IPTV content

VITEC, a worldwide leader in advanced video encoding and streaming solutions, and ATX Networks, a technology leader of optical and media access platforms, has announced a strategic partnership to provide a fully secure architecture for distribution of IPTV content throughout the enterprise network...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories