Cable TV

Ivanka Trump joins her father on 'The Apprentice'

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MUMBAI: Ivanka Trump will join her father Donald Trump who hosts US broadcaster NBC's business based reality show The Apprentice for boardroom duty on 6 March.

The teams are given their second task -- to generate text messages via a marketing campaign promoting Gillette's Fusion Razor. The candidates are challenged as they persuade New Yorkers to text message on their mobile phones. The team with the most text messages wins.

The winning team is rewarded the opportunity to give back to the community by outfitting disadvantaged men from the "Career Gear Charity" in new signature Trump apparel, including suits, watches and cufflinks as they face their first business interview, with a new look.

Meanwhile Donald Trump will kick off the sixth season casting search of The Apprentice by personally interviewing applicants at Universal Studios in Hollywood on 10 March -- the first stop of a 17-city tour to find the next "Apprentice."

For the first time in the history of the show, The Apprentice will leave Manhattan and move to southern California for season six, which shoots this summer and airs in fall 2006.

Trump says, "People who want to challenge themselves in the ultimate business competition should definitely come apply. They'll be facing a whole new series of twists, turns and challenges when we take The Apprentice to southern California."

Trump will also interview applicants in person at the New York City casting call, slated for 24 March at Trump Tower, and casting directors will visit 15 other cities throughout March and April.

Prospective applicants should be able to take risks, bounce back after failing, succeed in a cutthroat environment, go against the tide, remain focused, think creatively and be a leader. Interested candidates should complete the online application form at www.nbc.com and apply for one of the most coveted jobs in the US.

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