Cable TV

MTV Networks Asia & Motorola to launch digital entertainment platform 'Mobbed'

MUMBAI: MTV Networks Asia in collaboration with Motorola, a company involved in wireless and broadband communications, is set to launch a digital entertainment platform 'Mobbed'.

Targeting the youth, `Mobbed' will be available on mobile, on-air and online from tomorrow (1 April). The entertainment platform will be available to Asia-Pacific youths spanning across seven countries - India, Australia, Indonesia, Malaysia, Philippines, Singapore and Thailand.

At a recent Ficci Frames in Mumbai, Viacom CEO Tom Freston said the company would be ramping up its digital media initiatives.

Mobbed is the first-ever digitally focused integrated platform MTV Networks Asia has embarked on, the company said in a release. It will feature everything from free downloads to opportunities to control the storylines of ongoing animated segments.

The various mobbed icons features include Motoalert, Mob Squad, Mobtage, besides contest, games and blogs.

Mobbed, the on-air show, will be fronted by local MTV VJs. In India, MTV VJ Nauheed will be fronting the show.

In Singapore, Malaysia and Philippines, MTV VJ Max, a new member of the MTV VJ family, will host the programme .MTV VJ Nathan (Australia), MTV VJ Cathy (Indonesia) and MTV VJ Tye (Thailand) will provide audience with the latest Mobbed updates weekly on the respective channels.

Motoalert will not only provide Mobbers with the latest news, gossips, downloads and activities, but also focus on a new artist each month, allowing the Mobbers with "full-access" and knowledge of this act.

"Mobbed reinforces MTV's commitment to connect with our audience on every platform possible. Not only do we create fun and cool branded content that can be downloaded easily at the click of a button, such as the Mob Squad mobile animated series, but we also allow for user-generated content so youth can express themselves and take over MTV via the cutting-edge MMS to TV platform - Mobtage," commented MTV Networks Asia Pacific president Nigel Robbins. "This expanded development is testimony to the success we have enjoyed with Motorola. With Motorola's technology and personalization intelligence and MTV's widespread influence on youth, Mobbed will empower Asian youth to further interact in the wireless world."

We are extremely excited about the Mobbed property and our relationship with MTV Networks Asia. MTV helps Motorola to re-energize our brand image and gain greater resonance with our youth mobile users," commented Neil Stewart, Marketing Director of Motorola Mobile Devices Business, High Growth Markets. "With the launch of Mobbed by MTV and Motorola, we will be providing an even more creative and innovative platform for youth to get branded entertainment via their mobile screens," he added.

Latest Reads
Subscription revenue drives up Den’s PAT

Multi-system operator (MSO) Den Networks’ financial results for Q3 2018 show consolidated revenue of Rs 330 crore as against Rs 293 crores in the corresponding quarter a year ago, up by 12 per cent. In Q2 2018, consolidated revenue stood at Rs 328 crore.

Cable TV Multi System Operators
Hinduja Ventures board okays amalgamation with Grant Investrade

Hinduja Ventures Ltd's (HVL) the board of directors has approved the amalgamation of Grant Investrade Ltd (GIL), a wholly owned subsidiary, into the company.

Cable TV Multi System Operators
Kolkata cable operators want cable TV GST at 5%

MUMBAI: The plea of cable TV operators in Kolkata to reduce the goods and services tax (GST) from the current 18 per cent to 5 per cent has been heard.

Cable TV Local Cable Operators
Den Networks buys 51% in VBS Digital

MUMBAI: Multi-system operator Den Networks Ltd (Den) has acquired 51 per cent stake in cable televison distributor VBS Digital Distribution Network Pvt Ltd (VBS Digital) for Rs 2.64 crore in cash. According to Den's release to the Bombay Stock Exchange, the deal will strengthen the company’s cable...

Cable TV Multi System Operators
TiVo's next-gen solution to help cable operators retain customers

MUMBAI: TiVo Corporation has launched Next-Gen Platform, a range of cloud-based products with a unified backend to help operators stay ahead of the game. The platform can be deployed for QAM, hybrid and IPTV to anticipate and quickly address customer needs.

Cable TV Local Cable Operators
Ortel to move broadband business to new entity

Multi-system operator Ortel Communications Ltd plans to incorporate a new wholly owned subsidiary, Ortel Broadband Ltd, in order to operate the broadband business separately.

Cable TV Multi System Operators
DEN Networks tops as most attractive Cable TV brand: TRA Research

DEN Networks Ltd, one of the largest cable MSOs in India, is the top cable brand according to the "Most Attractive Brands 2017" report by Trust Research Advisory (TRA)

Cable TV Multi System Operators
Government to once again make MHA clearance compulsory for MSOs?

Every multisystem operator (MSO) which is licensed with the ministry of information & broadcasting (MIB), will now have to also seek the ministry of home affairs' s (MHA's) ecurity clearance. A notification to this effect is being planned and passed by the Narendra Modi government.

Cable TV Multi System Operators
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories