Tivo launches new parental control tools

MUMBAI: Since the beginning of television, parents, public policy makers and the entertainment industry have wrestled with the challenge of ensuring that their children watch only the programming that best suits them, their family and their values.

The challenge has become further complicated with the myriad of digital channels and programming for mature audiences, along with the explosion in kids programming choices, making the need for a simple, easy-to-use solution even greater than ever before.

American firm Tivo which creates television services for digital video recorders is tackling this problem head-on with the introduction of Tivo KidZone, a groundbreaking solution for the children's television dilemma.

TiVo KidZone offers a first-of-its-kind solution, provides parents expert guidance and easy set-up to help them find and choose the television programming that is most appropriate for their family based on the individual needs and values of their household.

As part of this initiative, Tivo is partnering with American parenting and family groups including Common Sense Media and the Parents Television Council, the two largest grass roots organizations, with 4 million members between them, to create entire menus of recommended programming automatically provided right to the television set.

Moreover, a child is able to use the television set to enjoy these selections and other parent-approved programming, while parents can still use the Tivo service to automatically record their viewing selections and enjoy their favourites when they are ready to watch. In doing so, Tivo is offering the first real answer to the 50 year-old question of how to create the ideal television environment for kids in their own homes.

Tivo president and CEO Tom Rogers says, "Tivo's promise has always been one of delivering "TiVo, TV your way" and today we are building on that foundation to further enable families to more easily find and display programming for their kids that reflects their family's values and interests."

"In creating Tivo KidZone, we are using the strength of Tivo's unique technology to offer a powerful new solution that puts programming control in the hands of parents, guided by expert editorial recommendations that parents can choose from, and in doing so, creating a vast amount of television programming choices for kids to watch."

"What TiVo has created is a simple means by which a parent can choose from an entire menu of weekly recommendations from expert organizations for what kids should watch and allowing them to automatically record all of those shows so that there will always be a full array of good programming choices for the kids to pick from. Furthermore, we are making it easy for parents to select specific programs or channels and allowing them to customize our experts' recommendations even further. Most importantly, when TiVo is in KidZone mode, it won't display other programming, both live and recorded, for access by children in the home," adds Rogers.

The company says that Tivo KidZone represents an advancement over technologies such as the V-Chip deployed in many television sets in homes today. The V-Chip, which uses industry ratings on children's programming to enable parents to block certain channels and programs has had its impact limited by the complicated nature through which it is deployed in a home television set. Moreover, while the V-Chip was designed to block certain programming, it does nothing to pro-actively help parents find and record the very best television programming for their children.

Rather than relying solely on industry ratings, TiVo's new KidZone empowers parents to set their own standards via TiVo's easy-to-use user interface and smart technology. As part of the offering, children will have their own space within the TiVo interface to enjoy their favorite shows, and parents get a password-protected place to make the decisions about what's best for their children to watch. TiVo KidZone also allows subscribers to:

- Choose from entire menus of shows recommended by a variety of family organizations and set automatic recordings based on those recommended menus.
- Add or subtract specific programs or channels to further customise what is available for children
- Lock out all other programming or channels that are not specified for TiVo KidZone from access by children, while making all channels available when a parent wants to watch television

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories