'Lord of the Rings' producer Barrie Osborne to float visual effects JV company in Chennai

MUMBAI: Noted Hollywood filmmakers Barrie Osborne and Michael Peyser have ambitious plans in India. Along with Indian VFX producer Madhu Sudhanan, they are going to partner with a local visual effects studio to float a company, Vayu Digital.

The company plans to pump in $20 million to create a visual effects facility in Chennai. "We are in negotiations with a domestic visual effects studio to become a joint venture partner. The company aims to go operational by May-June," Madhu Sudhanan said.

Vayu Digital will have an outsourcing business model, tapping Hollywood clients for carrying out the visual effects work in India. The facility initially will house 50 artists with a mix of western and local talent. It aims to ramp up the capacity to 250-300 seaters over two years.

"We will create an international pipeline to attract outsourcing work from Hollywood. Vayu would serve as second in line to the VFX majors. We are not going to compete but create a complementary facility to the Hollywood visual effects major studios with cost-effective solutions," said Madhu Sudhanan.

Said Peyser,"To begin with, we are going to provide our services in VFX, mobile repurposing and animation to some of the best film makers worldwide. Long term, we also plan to produce our own content at Vayu."

By outsourcing visual effects from India, Hollywood studios save 30-40 per cent of their costs. "Hollywood requires communications, deliverables and quality. The biggest problem in India is the limited talent pool that we have as all of us are digging into the same well," said Madhu Sudhanan.

Osborne, producer of Lord of the Rings, is planning to co-produce films in India which will be targeted at the international market. Peyser, producer of Speed 2, is also eyeing at outsourcing visual effects work from India.

Madhu Sudhanan has produced domestic movie visual effects for more than 60 motion pictures and three Hollywood films. Currently he is heading the FrameFlow facility in Chennai.

Latest Reads
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories