Cable TV

Animal Planet teams with WWF for eco-reality series 'Planet Action'

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MUMBAI: Around the globe, pollution, global warming, deforestation, fishing practices, all play a part in endangering the world's wildlife. Most often, the danger comes as a result of human behaviour. In a mission to show viewers how they can help the conservation cause, Animal Planet and WWF, the global conservation organisation, present Planet Action - an eco-reality series which takes on these crises in a brand new way.

Starting 2 April, the six-episode series Planet Action will air on Animal Planet every Sunday at 9 pm. The series will premiere globally on Animal Planet.

The series takes an unique approach in addressing some of the current
issues facing wildlife and eco-systems today. The series follows an
international team of seven enthusiastic amateur environmentalists as they are immersed in six different conservation projects. Working under the pressure of strict deadlines and tight budgets in remote locations, the team must work together to accomplish each mission.

Over six weeks, we see conservation in action as the team tackles projects to make a real difference. The journeys range from saving endangered leatherback turtles in Panama to planting 100 trees in the heart of Borneo's rainforest to help the orangutans fight for survival.

Animal Planet Brand Director Raja Balasubramanian said, "Animal Planet has presented many entertaining programmes, both from India and abroad, to increase the understanding on wildlife extinction and environment deterioration. Planet Action is an eco-reality programme that, besides informing, will entertain viewers by presenting them all the emotion and drama of a group of amateur environmentalists tasked with real-life challenges."

The diverse group of participants from Venezuela, Vietnam, Sweden,
Australia, Brazil, UK and USA came together to pursue a common cause. WWF experts are on hand as 'mentors' during each challenge, as the team learns firsthand about the realities of conservation while at the same time coping with extreme conditions, unfamiliar cultures and the pressures of protecting wildlife.

Can the team put personal issues aside and cooperate as a group to undertake these important challenges? Planet Action captures all the emotion and drama as tempers fray and moods swing while the team works together towards their ultimate goal - protecting the future of the animals with whom we share the planet.

WWF-India SG and CEO Ravi Singh said, "Planet Action is a great example of active media partnership to showcase the tough work of conservation to the world. I am hopeful that more and more people will be sensitised about the threats to the environment and to it's species and the urgent need to conserve the same."

WWF-India is the largest and one of the most experienced conservation organizations in the country. And, with almost five million supporters distributed throughout five continents, WWF has a global network active in over 90 countries and has played a major role in the evolution of the international conservation movement. Their mission is to stop the degradation of the planet and to help people live in harmony with nature.

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