| MUMBAI:
China's wireless internet company Tom Online Inc. has entered into an exclusive
cooperation with sports newspaper Titan Sports Weekly, to provide joint
coverage on this year's FIFA World Cup. It also includes a range of other long-term
initiatives, including the launch of a new sports channel, http://titan.tom.com
, on its portal http://www.tom.com. In line with Tom Online's
strategy to form unique alliances with key media organisations to broaden its
reach to Chinese consumers and share revenue with partners, the strategic cooperation
with Titan Sports includes the integration of sports content, wireless
Internet technologies and marketing resources to deliver a more compelling sports
experience to Chinese consumers. Tom Online CEO and executive
director Wang Lei Lei said, "I believe that this cooperation between Titan
Sports and Tom Online's forms an integral part of our long-term strategy to
provide unparalleled sports content and applications to Chinese consumers, which
can be delivered through both mobile devices and the PC, helping to differentiate
our services from our competitors and fulfill the growing needs of sports fans
in China." Titan Sports president Qu Youyuan said, "I'm very
excited about this closer relationship between the two companies. Titan Sports
and Tom Online have a successful history of working together on major events
such as the Athens Olympic Games and UEFA soccer matches. As an official media
organisation in China for this year's soccer World Cup, Titan Sports is
committed to providing soccer fans with the most in-depth, extensive and up-to-date
reports on the field, particularly through its online coverage with Tom Online
on titan.tom.com." Titan Sports is China's largest sports newspaper
with a weekly circulation of over four million. As a part of the exclusive cooperation
arrangement, Titan Sports will provide first hand stories, pictures and
audio-visual material to Tom Online for online and wireless Internet users. In
addition to the alliance with Titan Sports, Tom Online is also an exclusive
wireless Internet services partner with CCTV5, which holds exclusive rights to
broadcast World Cup matches in China. | 
