Cable TV

Global broadband consumption of sports content expected to increase by 25 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/30/Untitled-1_12.jpg?itok=TjETGOXg

MUMBAI: A New Media Sportscasting Summit delegation survey done reveals that global broadband consumption of sports content will increase by 25 per cent over the next three years.

The New Media Sportscasting Summit held in Dublin, a few days ago, saw experts from the sports industry gathered together to discuss the trends and opportunities for the delivery of sport over broadband and 3G.

Participants included LiverpoolFC.TV, Setanta Sports in the US, Aura Sports, Google Video, The Rugby Football League and Vodafone. The best way to minimise subscriber churn from broadband sports subscription services is to incentivise customers towards annual rather than monthly subscription.

Setanta Sports CEO Simon Green emphasised that the new phenomenon of ‘Placeshifting’ means that the desire to have sports content anytime, any place is driving new media sportscasting.

Reduction in time delay to ‘as live’ will increase opportunities to incorporate in-running betting with online sports content; live pictures can sit alongside prices for events and web content dictated by the broadcast.

At the same time the creation of more web-specific content will create opportunities to sponsor on-demand broadcasts linked to major racing events. The fourth screen – the mobile phone – is vital in the communications mix for new media sports content. An understanding of mobile personalisation, content recommendations and search capabilities in a wireless environment are key to enabling the success of mobile portal content propositions in the sports industry.

Having a well presented preview function with sample content and offering occasional free video samples to get customer more used to watching video online is essential for successful subscriber recruitment. Investing heavily in customer services and technical support is also key to keeping online subscribers.

There is also a need to understand the time-starved individual who lives in an ‘information overload’ society. The sports industry must react strongly to this. The sports industry is in the entertainment business and must compete for the customer’s attention in a very busy market dominated by MTV, iPods, PSPs, television soaps, the cinema, pubs and PCs.

It was pointed out that the ‘Placeshifting’ phenomenon is growing. This means having content anytime, any place. In the US, this is reflected in the Slingbox which enables users to watch their TV programming from wherever they are by turning virtually any Internet-connected PC into a personal TV.

In the US, it is selling three times as fast as Tivo did.This phenonmenon is reflecting the needs and demands of time starved, busy individuals who want sports information anytime, anywhere. One potential problem for broadcasters in this scenario is that national territorial rights deals could get eroded.

Streaming services are now succeeding because the delay on the television picture is cut down to seven seconds. More users now understand the relationship between PC Spec, Connection Speed and picture quality and broadband penetration is growing rapidly. Further improvements are taking place in terms of the quality of the stream, reductions in the delay as well as enhancements to the free and archive video services.

There is also a huge potential in the online gambling space and the opportunities to integrate broadband video with a ‘Bet & Watch’ facility.

Vodafone media head Kieran Mahon sees sport as the most compelling content to distribute over mobile. He described the importance of the fourth screen – the mobile screen. He outlined that recent developments in mobile data delivery means that mobile sports content can be consumed easily, adding, “Personalisation of mobile content has improved usability by learning about users’ mobile content preferences, dynamically building the user a personalised menu and reducing the time and clicks to services.”

For a sports fan using their mobile to access sports content, this means the link to their favourite sports content will be top of the menu on their mobile phone. Kieran also emphasised that an understanding of personalisation, automatic content recommendation and mobile search in a wireless environment is key to enabling the success of mobile portal content propositions.

Online sports ad agency, Aura Sports MD Paul Wright offered insight into the best ways to develop an advertising revenue stream from digital sports properties. He stated that sponsorship and advertising was equally important and beneficial online as on TV and that the interactivity that can be achieved through online advertising is extremely valuable.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/jonathan.jpg?itok=GzZrZi8N
Jonathan Spink new CASBAA board chairman

MUMBAI: Following its first meeting on 06 December, the CASBAA Board of Directors announced that Jonathan Spink, CEO of HBO Asia, has been elected Chairman of the Board of Directors for the next 12 months.

Cable TV People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Cable.jpg?itok=jQO-GCh5
Rohtak Cable DAS III extension case dismissed; eight posted for 7 Dec

NEW DELHI: While the case by Rohtak Cable Operators’ Association challenging the deadline set for Phase III of digital addressable systems (DAS) was dismissed, the Delhi High Court today directed that it would hear the other cases on 7 December 2016.

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/cable-wire.jpg?itok=rkADl4vM
MIB's digital deadline dilemma: to relax or not

NEW DELHI: India’s ongoing cable digitalisation, plagued by court cases resulting in roll-out delays, may have just got entangled with the short to medium-term inconveniences caused by demonetisation of high-value currency notes signalling likely further delays. The ministry of  information and...

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/NXT%20Digital.jpg?itok=a8r_rk6_
IMCL: Hinduja Ventures divests minority stake

MUMBAI: MSO company IndusInd Media and Communications Limited (IMCL)’s parent Hinduja Ventured Ltd. (HVL) has sold 0.13 equity stake in the company to a non-Hinduja Group company for Rs. 46.6 million (Rs. 4.66 crore). The buying company bought into the MSO at a price of Rs. 466 per share based on...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/26/Rajan%20Gupta.jpg?itok=oFRRxKbc
Hathway Q2-17 revenue and EBIDTA up; adds 1 lakh broadband subs

BENGALURU: Indian multi system operator (MSO) Hathway Cable and Datacom Limited (Hathway) reported 18.8 per cent growth in Total Income from operations (TIO) and 11.9 percent growth in operating profits (EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter). The company reported...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/25/jagdish-kumar-800x800.jpg?itok=SC_g2FGJ
Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

Hathway Cable and Datacom Limited has accepted the resignation of MD and CEO Jagdish Kumar Pillai.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/23/VD%20Wadhwa.jpg?itok=8S_qvm4t
Siti Q2-17 numbers up on higher restated subscription revenues

BENGALURU: The Subhash Chandra led Siti Networks Limited (Siti) formerly known as Siti Cable Network Limited, reported 23.6 percent and 2.9 percent year-over-year (y-o-y) growth in operating revenue and EBIDTA including other income for the quarter ended 30 September 2106 (Q2-17, current quarter...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/21/Atul-saraf-800x800.jpg?itok=SqcEWufE
Cable operators seek exemption in entertainment at par with fuel & medical services

MUMBAI: Although demonetisation of high-demonination currency is largely seen as a boon for a thriving economy marred by a legacy of unaccounted money and corruption, it is a proving to be a bane for the common man. The only basic entertainment that a layman has access to is television which is...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/18/DAS3-800x800.jpg?itok=2ygLmrP2
DAS Phase IV pace slack; MIB to meet Indian STB makers

A miniscule percentage of set-top boxes have been seeded in DAS Phase IV after August 2016 as compared to those seeded earlier in four phases when six weeks are left for the deadline for switching off analogue signals is reached.

Cable TV DAS

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories