Television

Globo TV Sports sells Brazilian football package to CCTV

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MUMBAI: Distributor Globo TV Sports that markets Brazilian sporting events abroad has signed a deal with China's national broadcaster CCTV-5. It has acquired the rights of Brazilian Magic Football. This package includes 82 live games from the following Brazilian championships:

Brasileiro, Carioca, Paulista and the Brazil Cup, during the 2006 to 2008 seasons.

Globo TV Sports director Marcelo Spinola, is confident in the company’s progressive expansion in the Asian market and in winning more space in programming grids around the world. "Following its success in Europe, Globo TV Sports is now arriving in China associated with a major partner and expanding its presence in the Asian market, which has an estimated audience of already 600 million viewers. With Brazilian football, the distributor is entering the market with great momentum and opening the possibility of new deals to show other sports ", he says.

CCTV 5 director Jiang Heping says, "With the partnership with Globo TV Sports, the Chinese audience will have access to all the Brazilian football magic and dream. They will be closer to major Brazilian football stars and I have no doubt that all the differentiation of the best football in the world will charm around 600 million viewers”.

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