| MUMBAI:
Distributor Globo TV Sports that markets Brazilian sporting events abroad has
signed a deal with China's national broadcaster CCTV-5. It has acquired the rights
of Brazilian Magic Football. This package includes 82 live games from the following
Brazilian championships: Brasileiro, Carioca, Paulista and the Brazil Cup, during
the 2006 to 2008 seasons. Globo TV Sports director
Marcelo Spinola, is confident in the company’s progressive expansion in the
Asian market and in winning more space in programming grids around the world.
"Following its success in Europe, Globo TV Sports is now arriving in China
associated with a major partner and expanding its presence in the Asian market,
which has an estimated audience of already 600 million viewers. With Brazilian
football, the distributor is entering the market with great momentum and opening
the possibility of new deals to show other sports ", he says.
CCTV 5 director Jiang Heping
says, "With the partnership with Globo TV Sports, the Chinese audience will
have access to all the Brazilian football magic and dream. They will be closer
to major Brazilian football stars and I have no doubt that all the differentiation
of the best football in the world will charm around 600 million viewers”. | 
