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CNBC TV18's 'Industry Vector series spells the relevance of technology in media business

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MUMBAI: Technology is making all the difference to the way the people the world over access news. CNBC-TV18 will showcase the Industry Vector series 2006 today at 10:30 PM The channel hosted the Industry Vector series, where 'The Relevance of Technology in the Media Business' had been the focal point.

The repeat of the show will air on 26 March at 2:30 PM Reliance Entertainment Pvt Ltd chairman Amit Khanna, CERG Founder and economist Omkar Goswami along with CNBC's Senthil Chengalvarayan debated on the issue, while exploring the current media scenario in India.

As technology is making all the difference, the source is no longer just one single window. The average Indian not only has the world at his fingertips, he also has it within a few seconds.

The convergence of two key trends ? the growing demand for rich media and the exploding availability of affordable bandwidth, have combined to propel the media industry to growth levels unheard of even a few years ago. The new digital transmission system, is just one example of how technology is radically altering the way the media industry thinks and operates, informs an official release.

Have Indian media organizations truly been able to capitalize on these new technologies, to give them the competitive edge? Have they been able to utilize technology to explore new options and orient them to the changing nature of competition? In fact, how exactly does one keep pace with the rapidly changing technology, and still at the same time maintain the organisation's profitability? What impact will the changing nature of the media market have on the major and minor players?

The Industry Vector series is an eight episode series on CNBC-TV18, which started from the second week of March 2006 running right up to April 2006. The eight hot sectors this series will focus on are: Infrastructure, Manufacturing, Media, Pharma, Logistics, Banking & Financial Services Industry, Education and ITES.

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