FremantleMedia launches 'The X Factor' in the Middle East

MUMBAI: Format creator and production firm FremantleMedia has announced that it is launching a local version of The X Factor in the Middle East.

The X Factor, XSeer Al Najah (The X Factor, The Essence of Success) will be produced by Lebanese production company Studiovision and will premiere on 26 March on music channel Rotana TV, culminating in the grand finale on 4 June.

The 14 episode series will be broadcast in 22 Arabic speaking countries. Global interactive digital broadcaster Cellcast will handle telephony and will be responsible for mobile content across all 22 countries.

FremantleMedia regional manager, Middle East and North Africa Isabelle Garcia said, "We are really excited about bringing this format to the Middle East. Not only do we have fantastic judges with great backgrounds but also the acts coming forward are something the Arabian public has never seen before."

FremantleMedia adds that thousands of hopefuls with dreams of becoming the next Arabic singing sensation have turned up to perform at auditions in The Lebanon, Jordan, Syria, Kuwait, Egypt, Dubai and Tunisia. Judging the talent are Michel Elefteriades, owner of the celebrated Music Hall in Beirut; Nelly from Egypt, a performer in both the acting and singing fields and Khaled El Sheikh, a Bahraini producer and composer. Following in the footsteps of the UK production, the three categories will comprise younger and older contestants and groups.

The X Factor has been broadcast in five territories to date: the UK, Belgium, Colombia, Australia and Russia. In the UK, series two of The X Factor attracted audiences of up to 10 million and was voted the most popular entertainment programme of 2005 at the National Television Awards. The second series achieves shares of up to 60 per cent for all individuals, 91 per cent above the broadcaster's primetime average.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories