Star pact with Harrah’s, Keppel for Caesars Singapore

NEW DELHI: Further developing their world-class entertainment vision for Caesars Singapore, Harrah’s Operating Company, Inc (a subsidiary of Harrah’s Entertainment) and Keppel Land today announced they had joined forces with Asia’s leading media and entertainment company Star group.

Under terms of the agreement, Star will work with Caesars Singapore to create a wide range of entertainment attractions at the Marina Bay integrated resort based on the broadcaster’s popular media brands and assets, according to an official statement.

Star, a fully-owned subsidiary of News Corporation reaching 300 million people across 53 countries in Asia, will also have access to live entertainment and events hosted by Caesars Singapore on a year-round basis.

“Our agreement with Star is another significant step toward the creation of an experientially compelling entertainment destination at Singapore’s Marina Bay,” Richard Mirman, senior vice president of business development for Harrah’s, was quoted in the statement.

“We believe having a powerful media partner will help drive tourism and build awareness for the integrated resort throughout Asia and specifically the countries of China and India,” Mirman added.

Star, Harrah’s and Keppel will create a state-of-the-art broadcast studio, a Channel [V] club, a Star-branded attraction within the iPort, and will integrate broadcast capabilities into all the live entertainment venues.

The broadcast studio will be the home of Star in Singapore and will be a high-energy area of the integrated resort with activities throughout the day. Caesars Singapore will also provide viewing space outside of the studio so that visitors will be able to watch their favourite shows being broadcast live.

Star, Harrah’s and Keppel will also create a Channel [V]-branded club that will feature eye-catching live productions. The partners will work with leading record labels and promoters to source talent for performances at the club.

Star Entertainment chief operating officer and president Steve Askew said, “The agreement with Caesars Singapore provides us an unique opportunity to extend our popular media brands and assets into a whole different realm, where visitors to Singapore can experience the magic of television productions firsthand.”

The announcement comes less than two weeks after Harrah’s and Keppel announced that Hollywood icon James Cameron had signed on as executive producer of iPort – a 16-story, one million-square-foot immersive entertainment experience.

Star plans to create a themed attraction within iPort, giving visitors the opportunity to watch their favourite shows being recorded; to participate in live and taped shows, such as quiz shows or sporting events; and to visit famous sets used in popular shows.

Entertainment Media Ventures president Sandy Climan represented Harrah's Entertainment in its discussions with Star. Climan also represented Harrah’s in the James Cameron, iPort experience unveiled at the Colosseum at Caesars Palace in Las Vegas.

Harrah’s and Keppel have assembled a creative and cutting-edge talent lineup as they pursue this premier project in Asia. Previously announced players include world-famous gallery Centre Pompidou, renowned architect Daniel Libeskind, Anschutz Entertainment Group, Inc.'s AEG Live Division, convention promotion and management specialist SMG, Suntec Singapore International Convention and Exhibition Centre, retail giants Taubman Asia Ltd., Gordon Group Holdings (Taubman/Gordon) and celebrated luxury-retail designer Peter Marino.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Keppel Land is the property arm of the Keppel Group, one of Singapore’s largest multi-national groups with key businesses in offshore and marine, infrastructure and property.

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