Zee looks for a winner in Rs 110 mn 'Business Baazigar'

NEW DELHI: Now Mumbai denizens need not worry about cleaning their countless shoes at home or go looking for the friendly neighbourhood cobbler. A shoe laundry, like a dry cleaner’s shop for clothes, will take care of all the shoe needs.

The shoe laundry is a dream come true for a young woman entrepreneur who was in need of funding the idea. Zee Telefilms came to her help with the initial money. Though the girl and her idea failed to make it to the last round of Zee TV’s soon-to-start reality show Business Baazigar, she is busy shaping her business venture.

“The shoe laundry is already operational for about four months and the young woman will be coming back to us with a progress report,” Zee TV business head Punit Goenka told on the sidelines of a press conference here, to announce the launch of Business Baazigar where the underlying theme is: "idea lao, paise le jao" (bring an idea and get funded).

And, that’s the magic of the reality show, as Zee funds innovative ideas of people who have been eliminated during the show.

Business Baazigar is a journey of 250 participants who will eventually be scaled down to 50 finalists. Among them, the final 20 will be put through gruelling tasks that will test their business acumen and team spirit.

After every task, the jury, comprising Zee Telefilms non-executive chairman Subhash Chandra, himself a rags-to-riches success story, will decide the fate of the contestants. Eventually, one participant will emerge triumphant and will have Zee Telefilms funding his/her business venture.

An expensive show with high-decibel marketing

Business Baazigar is also one of Zee TV’s costliest shows to be mounted. At Rs 110 million, this 25 FPS-produced 24-episode programme attempts to what other game shows have failed to do for Zee Telefilms’ flagship channel, Zee TV --- deliver ratings and viewer ship.

“This show promises to entertain the audience with its intense reality drama and unique concept. We have given our best and hope the audience likes it,” said Goenka, the eldest son of Chandra.

While admitting that an ongoing game show Kam Ya Zyada failed to live up to expectations, Goenka added that it’s Zee TV’s endeavour to give the audience what it likes, but “sometimes ideas click, while at other times they don’t.”

“So, in deference to viewers’ preferences, we take off programmes that fail to tickle the viewers,” he added, hinting that Kam Ya Zyada will be phased out after its present run.

However, the network is leaving very few stones unturned in promoting Business Baazigar, which is also hopeful of a second season.

Apart from the traditional cross channel promotions on various Zee channels, which are likely to attract a diverse profile of audience, the new reality show will be promoted via outdoor, print and some innovative initiatives on the Internet. Cellular phones, too, would be extensively used for promotion.

“We do have some new marketing initiatives (costing a packet) lined up that’ll unfold from Thursday. The aim is to arouse curiosity amongst viewers of all hues,” Goenka said.

Concurring with Goenka was 25 FPS managing director Alankar Jain who said that marketing is an important tool to write a successful TV show. Especially one like Business Baazigar as the ramp up time is small.

“We are hoping that the show connects with the people in its early episodes only as the whole series is time bound, ending with the 24th episode,” Jain added.

Business Baazigar debuts on 31 March, airing one-hour episodes on Fridays and Saturdays at 8 pm.

Apart from Chandra, the jury consists of Passionfunds CEO Mahesh Murthy and Prof. Anil Gupta of Indian Institute of Management. Cyrus Sahukar will host the series.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories