| MUMBAI: Communications and new media executive
Jim has been promoted to the newly created corporate position of Warner Bros.
Home Entertainment Group Worldwide Strategic Promotions & Communications senior
vice president.
It was announced by Warner Bros. Home Entertainment
Group president Kevin Tsujihara. Noonan will report to Tsujihara.
Noonan spent the majority
of his career as a high-profile communications executive before transitioning
to the new media space in 2001 to head Warner Bros. Online and Wireless as senior
vice president & general manager of those divisions.
In his new
post, he will be charged with creating strategic cross-platform, cross-divisional
promotions for product distributed via the WBHEG's businesses (including Warner
Home Video, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment).
In addition, Noonan will work with Warner Bros. Entertainment's Corporate Communications
team in overseeing WBHEG's internal and external consumer and business communications,
states an official release.
Said Tsujihara, "We are fortunate
to have someone in this role with Jim's unique credentials across both the communications
and new media spaces. The mandate of our group is to maximize the opportunities
for cross promotion across multiple platforms and distribution windows, as well
as across our own business units. And, as a new business unit, it's crucial that
we effectively and strategically communicate our messages to the press, our clients,
consumers, retailers and adjacent industries. We'll look to Jim to lead our efforts
in both of these important areas."
During his five years
at the helm of Warner Bros. Online, Noonan initiated Warner Bros.' wireless efforts
and oversaw the establishment of contractual relationships with major wireless
carriers around the world, giving Warner Bros. access to more than 80 percent
of mobile users worldwide.
Noonan joined Warner Bros. Online in 2001
from Warner Music Group, where he had served for a year as senior vice president,
Strategic Promotions, with a focus on developing WMG's cross-divisional promotions
and strategic alliances.
Prior to joining WMG, Noonan served for seven
years as vice president, corporate affairs for HBO, where he was responsible for
overseeing all corporate affairs activities with print and electronic media, public
policy issues and corporate relationships with HBO's various public constituencies.
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