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MUMBAI: Endemol India is upbeat as the opening numbers of Fear
Factor India have come in. The show opened with TVRs of 4.6
in the C&S 4+ Hindi speaking markets (HSM), whereas it garnered
TVRs of 3.2 in the C&S 4+ all India markets.
Fear Factor, which airs on Sony Entertainment India's flagship
channel SET, has opened as the channel's top rated show.
And it's not just Fear Factor India that the production
company is buoyant about. At present Endemol has three shows on
two channels in the 8 pm - 11 pm band. On Sony it has Deal Ya
No Deal from 8 - 9 pm and Fear Factor from 9 - 10 pm.
On Star One, Endemol has The Great Indian Laughter Challenge
Dwitiya (TGILCD), which airs from 10 - 11 pm.
Speaking to Indiantelevision.com on Fear Factor India,
an elated Endemol India managing director Rajesh Kamat said, "We
are very happy with the opening numbers of Fear Factor and
they have met our expectations. We are confident that the numbers
from here on will only be on the rise as word of mouth is sure to
bring in new viewers to the show."
Dwelling on the factor that worked for the show, Kamat said, "Fear
Factor has a novelty aspect, which has a potential of clicking
with the audience. Apart from that, the chance of seeing celebrities
in real life situations that involve thrill and drama has also worked
for the show."
Kamat is of the opinion that even without the celebrity factor,
the show will continue to deliver numbers because of its freshness.
Now moving on to TGILC Dwitiya on Star One, which opened
at a TVR of 5.06 in the C&S 4+ HSM. This was the first major
project Endemol started work on after setting shop in India. If
one had to compare the opening ratings of the first season, TGILC
has surely seen a considerable increase in ratings. The first
season opened with TVRs of 2.3.
Kamat said, "This is surely a good sign for us as the show
has opened at 5 TVRs. One must keep in mind the fact that Star One
is having connectivity problems in Mumbai and despite that the ratings
is good. If we had had no problems in Mumbai, I'm sure the show
would have opened at a TVRs of 7, because at the end of the day
Mumbai is an important for any channel."
The format of Deal Ya No Deal underwent a revamp when the
anchor R Madhavan called it quits. Post his departure, in came the
suave Mandira Bedi who has kept the show going. However, on the
numbers front, Deal Ya No Deal hasn't managed to deliver
much.
But there's more to come from Endemol India's kitty. The high-tension
game show Heartbeat will soon be launching on Star One. So
one can expect a lot of activity from Endemol in terms of new programming
and also good ratings.
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