Cable TV

IT, Entertainment industries complement each other:Premji

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/08/Untitled-1_10.jpg?itok=MiKsz97y

MUMBAI: A keynote address on the first day of Frames, the convention for the business of entertainment, was given by Wipro’s Azim Premji. He spoke about how technology benefits the entertainment industry and how they complement each other.

Wipro chairman and managing director Azim Premji and United International Pictures CEO and chairman and UK Films Council export and import chairman Stewart Till gave the keynote address at the plenary session of FICCI Frames.

“Entertainment and IT complement each other. There is convergence happening between entertainment, IT and communications industries. This is good as all three can be economic growth drivers. Entertainment has to reinvent itself. While entertainment has been about telling stories whether on film or television, the variety and quality of those stories as well as the delivery platforms will change," said Premji.

While Premji spoke on 'The coming of the ICE age,' Till spoke on how Indian films can enjoy more success around the world and how can Hollywood films increase their box office in India.

"The overseas market for Indian films is around $150 million from the 20 million NRIs abroad. Producers should be encouraged to make cross over films to cater to address people from other ethnicities," Till said.

He listed out five points that producers should keep in mind to cater to a larger audience. They are as follows:

Adopt the Chinese model, wherein films like Crouching Tiger Hidden Dragon were made.
Adopt the Korean and Japanese model to achieve excellence in a specific genre like horror.
Add American and European actors in the film
Improve production quality
Build close relationships with American and European companies.

"The time is right to raise your horizons to the faraway horizons," he emphasized. Elaborating on how Hollywood films can increase their box office in India¸ he said "The Hollywood movie titles should be released aggressively and the focus should be on marketing as many Hollywood titles as possible. Apart from that, producers should take advantage of the current multiplex scenario."

He concluded, "In the next decade, Indian audiences will embrace more and more American and European films and Indian producers will realize the full potential of the worldwide market."

Premji said that LPS were replaced by CDs. Colour TV sets replaced the black and white ones. In the film world, DVDs have replaced VCRs. News channels, he noted, have altered how newspapers function. "Apple's success with the iPod has shown the convergence of entertainment and IT.

Technological changes have meant that the relationship between the content creators and consumers is changing. Consumers want better stories and a better reception. Digitisation in terms of bits and bytes allows them to get a better reception and also affords more choices. The influence of technology on animation and gaming is also being felt.

"As IT and entertainment continue to complement each other, interactivity will become increasingly important. One is already seeing this in the mobile realm where viewers can participate in game shows.

Mobility is becoming important. Studio employees need to communicate with each other while they are on the move. They need to talk on script plans etc.

One problem for the entertainment industry lies in getting trained people. Premji says that they need to touch base with colleges at the final year. Said he, "They could offer courses with guranteed jobs for those who show promise. India has benefited from the animation field as it has a cost advantage vis-a-vis the US. This has helped India become an outsourcing hub."

Digitsation, he added, has helped the remastering of classics like Mughal E-Azham.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Cable.jpg?itok=jQO-GCh5
Rohtak Cable DAS III extension case dismissed; eight posted for 7 Dec

NEW DELHI: While the case by Rohtak Cable Operators’ Association challenging the deadline set for Phase III of digital addressable systems (DAS) was dismissed, the Delhi High Court today directed that it would hear the other cases on 7 December 2016.

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/cable-wire.jpg?itok=rkADl4vM
MIB's digital deadline dilemma: to relax or not

NEW DELHI: India’s ongoing cable digitalisation, plagued by court cases resulting in roll-out delays, may have just got entangled with the short to medium-term inconveniences caused by demonetisation of high-value currency notes signalling likely further delays. The ministry of  information and...

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/NXT%20Digital.jpg?itok=a8r_rk6_
IMCL: Hinduja Ventures divests minority stake

MUMBAI: MSO company IndusInd Media and Communications Limited (IMCL)’s parent Hinduja Ventured Ltd. (HVL) has sold 0.13 equity stake in the company to a non-Hinduja Group company for Rs. 46.6 million (Rs. 4.66 crore). The buying company bought into the MSO at a price of Rs. 466 per share based on...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/26/Rajan%20Gupta.jpg?itok=oFRRxKbc
Hathway Q2-17 revenue and EBIDTA up; adds 1 lakh broadband subs

BENGALURU: Indian multi system operator (MSO) Hathway Cable and Datacom Limited (Hathway) reported 18.8 per cent growth in Total Income from operations (TIO) and 11.9 percent growth in operating profits (EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter). The company reported...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/25/jagdish-kumar-800x800.jpg?itok=SC_g2FGJ
Jagdish Kumar Pillai quits Hathway; Rajan Gupta appointed as MD

Hathway Cable and Datacom Limited has accepted the resignation of MD and CEO Jagdish Kumar Pillai.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/23/VD%20Wadhwa.jpg?itok=8S_qvm4t
Siti Q2-17 numbers up on higher restated subscription revenues

BENGALURU: The Subhash Chandra led Siti Networks Limited (Siti) formerly known as Siti Cable Network Limited, reported 23.6 percent and 2.9 percent year-over-year (y-o-y) growth in operating revenue and EBIDTA including other income for the quarter ended 30 September 2106 (Q2-17, current quarter...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/21/Atul-saraf-800x800.jpg?itok=SqcEWufE
Cable operators seek exemption in entertainment at par with fuel & medical services

MUMBAI: Although demonetisation of high-demonination currency is largely seen as a boon for a thriving economy marred by a legacy of unaccounted money and corruption, it is a proving to be a bane for the common man. The only basic entertainment that a layman has access to is television which is...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/18/DAS3-800x800.jpg?itok=2ygLmrP2
DAS Phase IV pace slack; MIB to meet Indian STB makers

A miniscule percentage of set-top boxes have been seeded in DAS Phase IV after August 2016 as compared to those seeded earlier in four phases when six weeks are left for the deadline for switching off analogue signals is reached.

Cable TV DAS
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/18/TV-remote.jpg?itok=ZCq_f6Lv
Cable TV distribution to get fillip from demonetisation

MUMBAI: The cable television distribution business, a section of which has been infamous for dealings in unaccounted money, will have to upgrade addressability in the backdrop of the decision to demonetise higher value currency. It is estimated that the analog subscriber base will come down by 37%...

Cable TV DAS

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories