Cable TV

Viacom looking to co-produce films in India: Freston

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/30/Untitled-1_1.jpg?itok=pEYE3z4d

MUMBAI: The start of something new! That is what Viacom president and CEO Tom Freston is looking to achieve in India. The company is looking to co-produce films in India instead of merely exporting its films in to the country though its partner United International Pictures (UIP).

Speaking this morning at the convention for the business of entertainment Frames Freston said, "It is no secret that Paramount has seen a struggle over the past few years. It is now going through a process of reinvention and while changes are not going to happen overnight we are excited about the future. We are expanding our global portfolio through acquisitions.Viacom was split into two entities last year. This has allowed us to be more focussed and not get distracted by areas like parks and distribution."

?The area of intellectual property is one that we are looking at. We want to co-produce films in India. We want our relationship to be a two way street. We strengthened our films business by acquiring Dreamworks. Steven Spielberg will make four to five films a year for us. Mission Impossible III will release in India in June.

?Another area that we are looking at growing our business is in the home entertainment arena. Where there are many television sets there will also be a huge avenue for DVDs. We are also looking to take Indian and Asian culture to the US. We are doing this through a new New York based channel MTV Desi. This showcases Indian and Asian music and caters to the South Asian population in the US.?

Freston pointed out that by operating MTV India, Viacom learnt a lot. ?When we came in, we partnered with Star in the early 1990?s. Then we re-launched on our own and stumbled badly at first. The audience was simply not interested in Pearl Jam and Beastie Boys. We went back to the drawing board and came out with a channel that showcases Hindi pop. Our VJ's speak in Hindi and English. This way we express local culture while at the same time exposing the audience to what is going on elsewhere.

?This strategy was followed elsewhere. Hence, no MTV channel is like the other. In China, it reflects family values. In Indonesia, it is a call to religion. In Italy, it is stylish while in Brazil, it is sensuous. In India, it is colourful and street savvy. When I got a job in the early 1980?s as marketing director at MTV, I knew that it was the beginning of a trend of having a branded channel for specific audiences.?

Not many readers may know that Freston came to India in the 1970?s and set up a clothes company. ?It was a way for me to bring Indian culture to the world. India at the time was the one country outside the US that had a thriving local pop culture. The film stars were larger than life. Today, when I am in India I see my past and future.

"India has had a huge influence on me personally and my perspective certainly changed those days. I hope that in five years time, Indians see Viacom as a good partner and a better friend. India has 700 million people below the age of 35. This is twice the population in America. This population is multi spiced and is used to accessing information from different platforms like the small screen ? the mobile. It is the promised land for content creators and distributors.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/vbs.jpg?itok=fQVBbLOg
The challenge of DD FreeDish and new tariff order for DPOs

With the emergence of a large number of OTT platforms and cord-cutting globally, the future of pay-TV looks bleak. The talk of the town is how pay-TV industry will manage to survive the crisis. Moreover, the new tariff order (NTO) in India is also set to overhaul the entire ecosystem.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/den.jpg?itok=vERCFpOP
Den reports improved numbers for Q2 over Q1

The Sameer Manchanda-led Indian cable distribution network and broadband internet services (broadband) provider Den Networks Ltd

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/grt.jpg?itok=OAWnlsvm
GTPL cable TV business revenue up in second quarter

Indian multi-system operator and internet service provider GTPL Hathway Ltd (GTPL) reported 13.8 percent increase in total income for the quarter ended 30 September 2018

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/hat.jpg?itok=Gw-Cd_wz
Hathway in the red due to higher expenses, forex loss in second quarter

In the first quarter of the previous fiscal, restructuring at Indian multi system operator (MSO) Hathway Cable and Datacom Ltd (Hathway) had brought for it a positive bottomline.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/10/dth.jpg?itok=zX4ravcq
Indian DTH equipments worth Rs 7.83 cr seized by Pakistan authorities

Pakistan authorities have seized a large quantity of smuggled Indian direct-to-home (DTH) equipment worth Rs 7.83 crore from various markets in a countrywide crackdown against illegal devices according to a report published by dawn.com.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/09/Vivek-Couto.jpg?itok=iqwcdf9q
Indian pay TV revenue to touch $16 bn by 2023: MPA

As per a new report by Media Partners Asia (MPA), the pay TV revenue in Asia will top $56 billion in 2018. This will continue to grow at 3 per cent CAGR till 2023 and likely to exceed $66 billion by then. Pay TV revenue consists of subscription fees and local and regional advertising sales.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/01/hinduja.jpg?itok=ZXqONP2o
Q2 results: Hinduja Ventures reports total income of Rs 26.72 crores

HVL on standalone basis reported a total income of Rs. 26.72 Crores for the half year ended September 30, 2018.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/24/Vynsley-Fernandes.jpg?itok=KbyFWkYU
IMCL aspires to hit 7 mn subscribers in a year

At a time when the face of India’s multi-billion dollar cable industry is changing rapidly with the emergence of new players, Indusland Media & Communication Ltd (IMCL), one of the oldest players in the industry, has announced a new offering ‘I Am Mumbai, I Am InDigital’.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/11/act.jpg?itok=jNeP51zC
ACT Fibernet seeks funding; discloses financials

In its prospectus with SEBI, ACT Fibernet submitted the financial details and is looking for fund-raising to expand the business across India. ACT Fibernet reported revenue of Rs 1,217 crore and EBITDA of Rs 211.67 crore in fiscal 2017.

Cable TV Local Cable Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories