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MUMBAI: MipTV will kick off in Cannes on 3 April. Day one will
see sessions on interactive TV, the future of branding and product
integration in a changing world, strategies for digital media in
the world of television. The keynote speech will be delivered by
FremantleMedia chief creative officer new platforms Gary Carter.
In this age of increased democratisation of media, where consumers
are getting their hands on both the tools of production and distribution,
what does the “digital future” actually mean for content
creators and active audiences? Carter, in his keynote address titled
'Whose TV is it anyway?' will provide a vision about creating collaborative
creative relationships between the consumers and professional producers
around content.
The Digital Media Strategies Workshop, organised with Interactive
Rights Management will be held on 3 April and will highlight strategies
for digital media in the television arena. The workshop will aim to
demonstrate to broadcasters and producers how to embrace digital platforms
and interactivity. It will also delve on areas such as the role interactivity
and new digital platforms play in programme development, the kind
programmes that lend themselves to interactivity and how can one take
advantage of them for generating new revenue streams?
This will be followed by the Digital Distribution Showcase keynote
by Microsoft senior director Erik Huggers, who will throw light
on how digital media technologies can create new business opportunities
for the media industry.
Post this, World Screen editor Anna Carugati is slated to moderate
The Future of Branding and Product Integration in a Changing World.
This has been organised with Reveille and the Branded Content Marketing
Association. The speakers include ProSiebenSat 1 Media - Germany
director corporate development Jan David Frouman, FremantleMedia
Licensing Worldwide, Americas - USA executive vice president Olivier
Gers, Cisco Systems - UK head of media partnerships Simon Jacobson,
Two Degrees Ventures LLC. - USA principal Mitch Kanner, Freud Communications
- UK vice chairman Kris Thykier and Ford Motor Company - USA senior
advisor - global brand entertainment - Al Uzielli.
The panel will look at how advertising, product placement and branding
must adapt to the world of DVRs.
Another session titled strategies for digital media in the world
of television... or is it the other way around?, will have case
studies and audience participation. The speakers include Interactive
Rights Management Limited - UK creative and commercial director
Valérie Bozzetto, Interactive Rights Management Limited -
UK business development director Megan Goodwin-Patel and Interactive
Rights Management Limited - UK managing director Bruce Vandenberg.
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