Cable TV

Discovery Channel content to be preloaded in select Nokia handsets

MUMBAI: Discovery Communications has formed a mobile content deal with Nokia which aims at delivering to consumers Discovery's high quality, knowledge-based content preloaded onto Nokia s latest mobile devices and wireless personal devices.

This tie-up is symbolic of Discovery's aggressive efforts to create content for new distribution platforms across the globe, and Nokia's drive to leverage its mobile technology to offer consumers great user experiences.

The initial phase of the deal provides consumers ready access to a Discovery produced "Best of Discovery" montage clip on the Nokia N92 mobile device and Nokia 770 Internet Tablet. The clip includes inspiring and engaging video of nature scenes, landscapes, animals, and city-scenes. Also, Discovery's content will be demonstrated on Nokia's devices in many trade shows.

Discovery Communications senior executive VP of strategy and development Donald A. Baer said,"Cooperating with Nokia, which is widely recognized as one of the most innovative companies in the world, allows Discovery to bring its high quality content to consumers wherever they are, whenever they want it.The worldwide appeal, utility and flexibility of Discovery's content make it a great fit for on-the-go applications."

"Discovery Communications is an ideal partner in cooperation to show the world the very best of what both companies have to offer-engaging and knowledge-based information on sophisticated and innovative devices.This collaboration allows Nokia to continue its leadership in mobile communications as we find better and smarter ways to connect people to our partners' information and entertainment services," said Nokia senior VP of multimedia experiences Ilkka Raiskinen.

Discovery has now deployed its content for mobile devices from 21 different wireless carriers in 11 countries. launched direct-to-consumer WAP portals in the United Kingdom and Asia as well as a broadband portal in the U.K. and rolled out video on demand with 20 carriers in 10 countries.

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