Television

Endemol inks two-year deal with Channel 4 for 'Deal or No Deal'

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MUMBAI: Endemol has inked a two year deal with Channel 4 in the UK for the game show format Deal or No Deal.

The deal runs from January 2006 to December 2007.

Channel 4 has been broadcasting Deal or No Deal in the afternoon slot since October 2005 and has been winning audiences of up to 4.8 million and has a 38 per cent share.

It has consistently been the most watched programme in its slot across all UK channels and won the Royal Television Society Award for Best Daytime Programme last week.

The show has also just achieved an audience of up to five million viewers and a 23.6 per cent share in an additional peak time Saturday night slot on Channel 4. This was also the highest number of viewers across all channels at that time.

Endemol International has now sold the Deal or No Deal format to 45 countries worldwide including the USA where it is a prime time hit for NBC. In India, the show airs on Sony and is hosted by Mandira Bedi.

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