Cable TV

'Get a life' with Discovery Travel and Living

MUMBAI: Lifestyle is no longer the uncharted frontier on television. Discovery Travel and Living launched in October 2004, amidst speculation that a 24 hour lifestyle channel will never take off with Indian audiences, the ratings have consistently proved otherwise. The competition may gripe all they want, but the channel shows no signs of faltering.

Today, with innumerable choices of lifestyle destinations, brands, gadgets, speciality cuisine restaurants available on television at a click of the remote, the viewer's profile has changed to being upwardly mobile. These changes have resulted in increasing the viewer's desire for international lifestyle content. And, it is here that Discovery Travel and Living has scored.
Discovery Travel and Living has managed to keep ahead of its competition with its wide array of shows. It has managed to gain traction with audiences in all age groups. This season's Theme Week series on primetime has only added to the growing popularity of the channel.

When a television channel puts a home-decorating show in prime time, it's clear that lifestyle programming has earned a seat at the table. The channel's programming has given viewers an alternative to soaps and movies. The fact that lifestyle-oriented programmes on travel, food, makeovers and fashion has gained viewership is visible with news channels and regional language channels airing lifestyle oriented blocks.

With a view to showcase a variety of shows on various cultures, traditions, cuisines, people and personas, nature, fun and frolic, Discovery Travel and Living have come up with a mix of shows with good content.

Globe Trekker host Justine Shapiro during Trinidad's annual Carnival on the show's Great Festivals episode

The hit TV documentary series American Chopper has fans asking for more. All about the goings-on behind the scenes at Orange County Choppers, a custom motorcycle fabrication company located in Rock Tavern, New York, American Chopper also shows the interplay between the Teutels, Paul Sr. and Jr., as they create motorcycles as works of art. So also, shows featuring international celebrity chefs like Keith Floyd, Kylie Kwong and Madhur Jaffrey have done well season after season.

Another show that appeals to all age groups is Biker Build off, where two builders are competing. They are given a set time to come up with a brand new design for a chopper, build it and ride it to the contest destination, which is normally a motor show. The people present at the motor show judge the winning bike. There are a couple of India-centric shows also, like Floyds India, Cooking with Madhur Jaffery and the recently aired Incredible India series.

An aggressive rollout of the channel is an important element of this year's strategy to lure more viewers. The channel started this year with a focus of promoting appointment viewing in the prime time band. It has also commissioned two series of Indian programming. As reported earlier in, Discovery Networks India vice president- Lifestyle Networks Aditya Tripathi said, "We hope to air our first commission in the second or third quarter of 2006."

"We have signed advertisers such as L'Oreal, Motorola, Diet Pepsi, Nokia, Nestle Kit Kat and Wrigley's for various theme weeks. More deals are being negotiated. New initiatives are being promoted through print advertising and on-air promotions," said Tripathi.

Beach Week host Samantha Brown

The lifestyle-centric channel is not planning to sit back on its performance. Discovery Travel and Living's programming mix of original shows and series, off-network acquisitions and library exploitation continues to pay royal dividends to parent company Discovery. Looking ahead, the channel will air recently acquired BBC's lifestyle titles like Friends for Dinner and Jeremy Clarkson Meets The Neighbours.

It is tougher to get recognized on general entertainment channels, but viewers find premium programming wherever it is. It is celebratory time at Discovery Travel and Living, with the channel hosting a special party today (17 March) at the Park Hyatt at Goa. Tagged ' Get a Life', it offers an exclusive experience for everyone who matter in the television industry, media, marketing, distribution and the team of employees who work with the channel. Promising to be an event that would be talked of in the days to come, it has been planned keeping the overall theme of the brand. And why not, lifestyle is only getting bigger on television.

Latest Reads
Competition regulator okays Goldman Sachs stake purchase in Den Networks

Investment banking major Goldman Sachs has received the Competition Commission's approval to increase its stake in Den Networks to over 24 per cent by acquiring additional shares through preferential allotment route.

Cable TV Multi System Operators
DAS petitions challenging constitutional provisions listed for 3 November

With the division bench taking cognisance of several cases relating the digital addressable system (DAS) Phase III which challenge constitutional provisions, the Delhi High Court will hear the DAS cases on 3 November, 2016

Cable TV DAS
MSOs finally cross 1000 as pan-India DAS deadline nears

With less than three months to go for the deadline of the final phase which will complete cable digitlization all over the country, the total number of multi-system operators has finally crossed 1000 with 774 getting provisional licences till 30 September 2016.

Cable TV Multi System Operators
Several DAS III petitions may be transferred to Division Bench of Delhi High Court

NEW DELHI: The Digital Addressable System (DAS) Phase III legal wrangle is moving on, albeit slowly and steadily.  Lawyers appearing on behalf of the multi-system cable TV operators (MSO) will inform a single-judge bench of the Delhi High Court about a large volume of cases relating to DAS III...

Cable TV DAS
Going a la carte with Star and Indiacast has helped: Bibhu Prasad Rath

Bhibu Rath heads one of the small regional cable TV players in the TV distribution business: Ortel Communications. The MSO began as a local player in the state of Odisha. But, it has since spread into neighboring states such as Chattishgarh, West Bengal, Andhra Pradesh and Telangana. In fact, it...

Cable TV Multi System Operators
Bihar govt trebles cable TV entertainment tax to Rs 50

Even as the government is working on subsuming entertainment and other incidental taxes into a goods and service tax (GST) which would be around 18 per cent, cable TV subscribers in Bihar are about to be delivered a blow to their wallets.

Cable TV Multi System Operators
DEN seeks Goldman Sachs investment nod from shareholders

MUMBAI: Leading Indian multisystem cable TV operator (MSO) DEN Networks –promoted by Sameer Manchanda- which got its board’s nod to issue another 1.58 crore shares at a price of Rs 90 per share to existing investor Goldman Sachs is now seeking shareholder approval for the same through an...

Cable TV Multi System Operators
NXT Digital-InCable merger gets shareholder nod; D’Silva bemoans lack of ecosystem support

MUMBAI: Hinduja Ventures Ltd’s (HVL’s) proposal to demerge its NXT Digital headend in the sky (HITS) business from its subsidiary Grant Investrade Ltd (GIL) and merge it into its cable TV MSO offshoot Indusind Media & Communications Ltd (IMCL) got the thumbs up from its shareholders at its...

Cable TV Multi System Operators
Comcast to launch wireless service using Verizon

Here is good news for all Comcast subscribers. The US cable giant’s chief executive Brian Roberts has announced the launch of a wireless service by mid-2017. It plans to create a service that would run on its 15 million WiFi hotspots and use Verizon's wireless network through a deal struck in 2011...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories