Cable TV

Jason Wells is SPTI senior VP, mobile entertainment

MUMBAI: Sony Pictures Television International (SPTI) has announced that Jason Wells has been appointed senior VP, mobile entertainment. Wells will relocate from Los Angeles to SPTI's European headquarters in London and will lead the newly formed mobile entertainment group.

He will report to both SPTI president Michael Grindon and SPTI Europe president, MD John McMahon.

Grindon says, "Many new distribution venues are now available for Sony's feature films and television content. Regarding the mobile marketplace, Jason Wells has a great deal of experience and expertise in the mobile entertainment market and we are very fortunate that he has agreed to manage our growing business in this sector."

McMahon says, "SPTI has established itself as a leader in the international television distribution, production and networks business over the past 10 years. The appointment of Jason Wells to head up our newly formed mobile entertainment group is indicative of our belief that the mobile business is poised for substantial growth in the coming years. He brings a wealth of experience in this sector and I look forward to working with him here in London."

In his new position, Wells, will lead an international group within SPTI dedicated to extending Sony Pictures Entertainment's (SPE) theatrical and TV assets, as well as its range of custom-made mobile content, into mobile distribution outside the US. With products such as the Spider-Man II film, the Ratchet and Clank Going Mobile game adaptation from the popular Sony PlayStation franchise, and the Da Vinci Code mobile content, SPTI will be the international distribution and marketing arm for SPE's portfolio of mobile content including mobile games, tones, images, video and text programs.

As mobile TV adoption grows, SPTI's mobile entertainment group will work alongside SPTI's licensing, international networks and production business lines to roll out programming and new initiatives for mobile operators that draw upon the strengths of all of these businesses.

Wells brings with him years of experience in business development, management consulting and business launch strategy. Most recently he was VP of business development for Handango, where he directed the content and distribution business units.

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