| MUMABI:
Hip-hop mogul, Sean "Diddy" Combs and Reville's Ben Silverman will bring
to NBC a five-night reality mini-series, Celebrity Cooking Showdown, taking
elements from the Food Network's Iron Chef America and ABC's Dancing
With the Stars.
The series will air 17 to 21 April. Celebrity
Cooking Showdown is produced by Reveille in association with Sean "Diddy"
Combs' Bad Boy Entertainment.
It will match three celebrity
chefs to train side-by-side with nine celebrities. After one-on-one coaching,
the competition will play out in real time in front of a live studio audience
as the stars race against the clock to complete their meal.
NBC Entertainment
president Kevin Reilly said, "Celebrity Cooking Showdown is going
to be a unique, high-energy take on the time-tested cooking genre that works consistently
across the television landscape. It's about great food, terrific personalities
and big-time pressure."
Executive producer and
Reveille CEO Silverman added, "Cooking shows have commanded huge ratings
around the world, and we can't wait to bring this exciting new competitive format
to primetime network TV."
The celebrity chefs include Wolfgang
Puck, Cat Cora (Food Network's Iron Chef America) and Govind Armstrong
(Table 8, Los Angeles). Names of several celebrities signing on will be announced
later this week.
"The hottest trend right now is the art of cooking.
Celebrities competing in the high-pressure arena of the world's top chefs will
make great television," said Combs. | 
