Cable TV

Sonys animation film to be simultaneously released in Imax 3D

MUMBAI: Imax Corporation and Sony Pictures Entertainment have announced that Sony Pictures Animation's first computer generated project Open Season, will be released in Imax 3D simultaneously with the films premiere in conventional theatres on 29 September 2006.

The film will be digitally converted into Imax 3D and re-mastered into the image and sound quality of the Imax experience through Imax digital re-mastering technology. Sony will be the exclusive distributor of the film to Imax theatres worldwide.

Open Season stars the vocal talents of Martin Lawrence, Ashton Kutcher, Debra Messing and Gary Sinise. Imax's 2006 film slate now includes six new digitally re-mastered
Hollywood films scheduled to be released day-and-date to Imax theatres, and one original Imax 3D film, Deep Sea 3D, which opened last weekend. Open Season brings the total number of new Imax 3D releases for the year to four.

The deal marks the second Imax release for Sony following Spider-Man 2: The Imax Experience a couple of years ago.

In Open Season Boog voiced by Lawrence, a grizzly bear with no survival skills, has his perfect world in the tranquil town of Timberline turned upside-down when he meets Elliot voiced by Kutcher, a scrawny, fast-talking wild mule deer.

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