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MediaPost’s conference in the US looks at the efficacy of the net as a media solution

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MUMBAI: American publishing firm MediaPost which provides news and information to media and advertising professionals, is organising a conference OMMA Hollywood: Internet
2006: The 100 per cent solution.

The event for the business of online media, marketing and advertising takes place from 27 to 28 March 2006 in Los Angeles. The rash of technology innovations and content syndication deals over the past year, coupled with consumer adoption of broadband, DVRs, VOD and an unwavering insistence on media control, are taking the shape of an infrastructure the forward thinking people in the media industry had predicted.

More than a communications platform, a channel for parking a given percentage of media budget, and a content viewer in homes and offices, MediaPost says that the Internet is now becoming what it was meant to be - the distribution channel for all media.

Media Post adds that OMMA Hollywood embraces the desire online content producers, marketers and advertisers have for learning about the radical shifts in technology like Ajax, RSS, and video on demand. These marketers will leave OMMA Hollywood with the tools to integrate these technologies into their future business plans and make their businesses more profitable.

Speakers will talk about the trends that are reshaping online advertising. ABC Television Group executive VP, digital media Al,bert Cheng will be kicking off the conference by presenting: Content 2006: Online's Breakout Session.

Denuo president Nick Pahade will challenge the audience by speaking about the theme of the conference and expo - Internet 2006: The 100% Solution?

Networking site Myspace.com's chief marketing officer Shawn Gold will offer his take on Marketing to the Online-Everywhere-Always Consumer.

More than 50 people will address the general audience and as part of track sessions on media, marketing, advertising and online publishing. The tracks are designed to cover programme themes of search, behavioural targetting, podcasting, gaming,
advertising and email marketing.

MediaPost chairman and publisher Kenneth Fadner says, "All of our presenters share a forward thinking philosophy when it comes to online marketing and advertising innovations. MediaPost has committed to delivering an event that provides real value to our loyal audience of advertising and media
professionals."

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