Cable TV

Bloomberg Television increases distribution in Asia by 47 per cent

MUMBAI: Financial news service Bloomberg has announced that distribution of Bloomberg Television Asia Pacific service has expanded by 47 per cent in the region during the past year. It recently launched in South Korea.

The company says that the growing availability of the channel throughout Asia reflects the region's surging demand for high-quality, real-time business news. Through alliances with premier global media companies, Bloomberg Television says that it is broadening distribution, reaching a wider audience and solidifying Bloomberg's position as the leading provider of global news and data.

In Seoul, the channel is now available on the major cable TV systems operated by CJ Cablenet and Areum Broadcasting, and on Korea Telecom's Mobile PDA video service known as KT Netspot Swing, which is available to 120,000 of its mobile users. Bloomberg's James Ross says, "Bloomberg Television is the best vehicle for delivering global business TV news to Korean financial professionals. We are working closely with many of the major cable, satellite, and mobile companies to help this market benefit from new technological developments and the gradual change in broadcast regulation in Korea."

Within the last 12 months, the channel has expanded its reach with additional cable, satellite and mobile systems in Thailand (UBC), Hong Kong (now Broadband TV / Smartone-Vodafone), Vietnam (VCTV), Australia, (Optus TV), Cambodia (PPCTV), Indonesia (Astro), Singapore (Singtel), Malaysia (Celcom) and South Korea (CJ Cablenet, Areum Broadcasting, Korea Telecom).

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