| MUMBAI:
The revenues that Hollywood films made last year fell by six per cent in 2005
but remained healthy, reporting nearly $9 billion in revenue. Last year, 1.4
billion theater tickets were sold in the U.S. and the worldwide box office recorded
intake of $23 billion, which was a 7.9 per cent decline over the previous year.
At the
same time, consumer information from the Nielsen analysis revealed
that a majority of moviegoers were satisfied with their recent experiences at
the movies and felt the movies were a good investment of their time and money.
The Motion Picture Association
of America (MPAA) data showed that blockbuster films had a banner year. Eight
films including Harry Potter and The Goblet Of Fire made over $200 million
compared to just five in 2004. The total number of films released in the US increased
by 5.6 per cent from 2004. New releases by the major motion picture studios grossed
an average of $37 million in 2005, an increase of seven per cent over the past
five years. Consistent with past years, family movies dominated the box
office. PG-13 films comprised the majority of top grossers for
the industry,
with PG and PG-13 films accounting for 85 per cent of last year’s top films. The
average cost to make and market a film in 2005 remained under $100 million and
dipped slightly to $96.2 million. Marketing costs were up by 5.2 per cent and
production costs went down four per cent from the previous year. MPAA member companies
spent more on network television and Internet advertising and less on newspapers
and local television.
A survey in the US which
was conducted by Nielsen Entertainment/NRG in August of 2005 indicated that 81
per cent of moviegoers who saw at least one movie in 2005 believed that the experience
was a good investment of their time and money, versus 15 per cent who preferred
to watch the movie on DVD and four per cent who said they should have not seen
the movie at all. When it came to technology, those moviegoers who owned
or subscribed to four or more home technologies (e.g. DVR service, large television,
DVD player, VOD) were actually more avid moviegoers, seeing an average of two
more movies per year than the moviegoer who owned or subscribed to fewer than
four. Four in ten of these moviegoers plan to buy the
last movie they
saw on DVD, with more than half of them making this decision immediately after
seeing the movie in a theater. 65 per cent of people surveyed say they prefer
theaters as the ultimate movie watching experience. In
addition, movies continue
to be the most common form of paid entertainment options outside the the home,
such as sports and theme parks, based on available attendance data. | 
