Cable TV

Sports television conference Sportel partners with Shanghai Media Group

MUMBAI: Shanghai Media Group will be the official partner of the sports television event Sportel Asia 2006 in Shanghai, China.

Sportel executive VP David Tomatis says, We are extremely proud to be associated with the Shanghai Media Group, one of the major media players in Asia and especially China and we are looking forward to working closely with them in promoting Sportel Asia 2006.

Sportel Asia 2006 will take place from 20 to 22 March at the Pudong Shangri-La Hotel in Shanghai, China. The event will feature top-level sports executives representing broadcasters, cable and satellite services, hardware/software and facilities providers, programme distributors, event organisers, satellite services, producers, sports marketing agents, sponsorship and investment groups, sports federations, new media and international press from around the world.

Sportel Asia 2006 will focus on new technologies and in particular the reception of TV sports programmes, highlights, sports news and updates on mobile receivers. Telecom operators, manufacturers and software providers are invited to present their new systems which make it possible to receive TV sequences on mobile handsets (UMTS, TNT, DVB-H, DMB, WiFi, WiMax).

SMG says that it is pleased to be joining efforts with Sportel towards developing the global sports television industry. Hosting Sportel Asia in Shanghai offers not only a platform for exchanges between Chinese and international sports television, but also a good opportunity for China to display its sports television to the world.

Cosmopolitan development has allowed the sports industry to blossom in Shanghai. Each year, Shanghai hosts nearly 100 sporting events at national and international level. Prestigious events such as the ATP Masters Cup, the International Sports Production Exhibition, the Formula One Grand Prix, the ITTF World Championship and the NBA China Game have served to boost the image of Shanghai as well as to nurture a first class sports city in Asia.

As the 2008 Beijing Olympic Games draws nearer, SMG says that it believes that China will become the focus of world sporting industries.

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