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Animation experts to look at India's role in this field at Frames

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MUMBAI: The convention for the business of entertainment Frames takes place in Mumbai from 22 to 24 March. One key session will see animation experts dwell on the role that India will play in this field.

India is getting more recognition and attention from global players as the Animation Hub. India, the land of 5000 years old strong culture and heritage, has a great advantage in terms of content. With the skilled, English speaking talent pool, India is poised to do better. Can India outperform or came at par with advanced animation content creating countries?
Seeking to provide an answer are Anirights Infomedia founder and executive producer Ashish Kulkarni, Crest Animations CEO A K Madhavan, DQ Entertainment MD Tapaas Chakravorti, Spiderman director Vincent Edwards and Toon Boom Animation Canada CEO and president Joan Vogelesang.

Another session will offer A case study in animation co-production. More and more studios are graduating from purely services to co-production. What makes them go for this
business model? Attendees will be presented with a live case study to understand the intricacies of co-production in animation.

The session will be moderated by Maya Entertainment CEO Rajesh Thurakia, Quintus Group, UK's Anthony Boucher, Anima Vitae CEO Petteri Pasanen, Stewart & Wall Entertainment's Richard Stewart John Mc Kenna who works with the Berlin Film Compani, in Germany.

Then there is the question of intellectual property. The session is called IP in Animation: The Indian Way. As the market is maturing, the Indian studios are moving up in the value chain and coming out with their own IP. How different or rather difficult is this model than co-production or services ? What benefits do studios derive besides owning a property? Are they able to generate enough revenue streams to cover their investments?

The session will be moderated by Moving Picture Company chairman and MD Ramesh Sharma. The speakers are Silvertoons director V G Samant, Graphiti Multimedia director Munjal Shroff, Vaibhav Studios director Vaibhav Kumaresh and Green Gold Animation dierctor Rajiv Chilakalapudi.

Aardman Animations CEO David Sproxton, will conduct a Master Class in Making of Animated Movie. He will reconstruct the entire movie from pre-production, production to post production. he will present a live case study to take
attendees through the odyssey of successful filmmaking
Another session will look at Building a Valuable Gaming Market in India. The gaming market is India is seeing healthy growth. What does it take to sustain that kind of growth? What new gaming avenues and genres are expected to emerge in coming years?

Looking to answer these questions are Electronic Arts Asia director of mobile and third party content Mike McCabe, Alias Business Development Manager (Asia-Pacific) ? games Kian Bee Ng, Paradox Studios executive VP Ninad Chayya, Sony Online Entertainment VP Cindy Armstrong and Spark Unlimited co-founder Sunil Takamoshi.

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