Television

Bangalore DD Kendra expects revenues to cross Rs 150 million

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BANGALORE: DD Kendra Bangalore has recorded revenues of Rs 135.4 million during the 10-month period March 2005 to January 2006.

These are figures for the revenues generated by the DD Karnataka marketing team alone and do not include the revenues generated on a national level at Delhi for the ads beamed by the Bangalore Kendra during programs supplied by Delhi.

Speaking to indiantelevision.com, DD officials claimed that the revenue figure for the ten-month period was very much in line with the last fiscal's revenues of approximately Rs 150 million. The officials expressed confidence that this could be surpassed by a small percentage when the current fiscal comes to an end.

One of the major contributors to DD Bangalore's revenue stream is the state lottery run by the Directorate of Small Savings and Lotteries of Karnataka. The telecast of the Karnataka Lottery results fetches the regional pubcaster Rs 7.8 million annually.

DD Bangalore's annual expenditure is estimated to be around Rs 100 million, which includes salaries and wages and costs for running the Kendra. This makes DD Bangalore one of the few Kendras that actually have a surplus of income (probably the highest across all Kendra's in India) over expenditure, the officials assert.

In 2005, DD Bangalore's achievements were recognised by the industry with the Indian Telly Awards for the Best DD Kendra.

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