Cable TV

MTV deal with T-Mobile looks to leverage mobile platforms in Europe

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/01/Untitled-1_11.jpg?itok=4zm8yaFO

MUMBAI: MTV International is looking to grow the brand in Europe further through the mobile route. It has announced a deal with T-Mobile to deliver MTVNIs diverse portfolio of entertainment brands to mobile TV subscribers across multiple European markets.

The deal, which sees MTVNIs premier content being made available for the first time to T-Mobile subscribers for mobile TV in Germany and Austria and later in the UK, is a significant step forward in building the companys European digital media offering.

T-Mobile subscribers in Germany and Austria can access the best and most exciting MTVNI content on mobile TV, including MTV Music and MTV Shorts. Nickelodeon animation shows including SpongeBob SquarePants and Dora the Explorer are available now in Germany and from September in Austria. MTV Music is a back-to-back simulcast of a music video hits TV channel showing the best of all genres such as Coldplay, Gwen Stefani and 50 Cent.

And, MTV Shorts is a mobile TV channel of popular hit shows optimised for mobile, such as Punkd and Dirty Sanchez, along with made-for-mobile programming such as Head & Body an eight-mobisode comedy adventure.

In addition to these three channels, UK subscribers will soon be able to experience classic comedy stand up routines and clips from hit shows such as Becker on Paramount Comedy starting this summer. In the UK, MTV Shorts & MTV Music are known as MTV Snax & Trax, respectively.

MTVNI senior VP, digital media Gideon Bierer says, "This multi-market multi-brand strategic partnership gives T-Mobile subscribers access to the most diverse portfolio of entertainment brands available today on mobile TV. MTV Networks is uniquely positioned to help operators drive their mobile TV businesses by providing consumers with access to our world class brands on-the-go."

T-Mobile International VP mobile data Ingo Schneider says, T-Mobile is committed to making mobile TV a successful and fulfilling service for our customers and we are very pleased to now offer the exciting content from MTV Networks International. T-Mobile is especially proud to be the mobile operator for MTVNIs first multi-market and multi-brand mobile TV partnership in Europe.

T-Mobile customers in Germany, Austria, Hungary and Slovakia can already enjoy the benefits of mobile TV on a range of about 10 3G devices in each market. The mobile TV service enables customers to access six TV genres including news, sport, music, comedy, youth and entertainment around the clock so they never miss their favourite TV series or the latest news when they are on the move.

T-Mobile provides customers with a range of options including a monthly subscription or integration into special tariff packages. The mobile TV service is currently being offered on a free trial basis until 31 March in Germany and Austria.

In addition to mobile video-on-demand, MTVNI currently offers 12 channels on mobile TV across Europe in 10 countries from its portfolio of brands including MTV, Nickelodeon, Paramount Comedy and Game One. MTVNIs expert digital production team, who ensures that the companys high quality content offers users the ultimate viewing experience on handsets, programmes the new mobile TV channels.

In the US, IFILM is available to mobile TV subscribers, and the company recently announced the availability of IFILM on mobile TV to operators across Europe at 3GSM in Barcelona.

MTV has partnerships with 63 mobile operators globally, using its distinctive editorial voice to deliver a broad range of digital content, applications and services, including short video clips, games, ring tones, voice products on mobile, text alerts and interactive applications.

The company optimises its TV shows across its leading brands for digital platforms, creates new experiences based on its hit properties and develops original content for kid, youth and adult audiences. The company also enables audiences to become part of the creative process, facilitating the creation and distribution of user-generated content.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/11/act.jpg?itok=jNeP51zC
ACT Fibernet seeks funding; discloses financials

In its prospectus with SEBI, ACT Fibernet submitted the financial details and is looking for fund-raising to expand the business across India. ACT Fibernet reported revenue of Rs 1,217 crore and EBITDA of Rs 211.67 crore in fiscal 2017.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/hathway.jpg?itok=3H7_WXyA
Hathway to target existing users for new OTT, cable hybrid STBs

Indian consumers are not losing interest in linear TV anytime soon but one can’t be too wary given the OTT burst. To stay ahead of the game, Hathway has unveiled two new products – an OTT set-top box and a cable hybrid box. Both of the boxes have been priced at Rs 2999.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/01/pankraj_1.jpg?itok=YCyiTCA0
Carriage fees have dropped in 2018 : Chrome DM Carriage Optimizer Report

Carriage fees have dropped by approximately 5 per cent for existing deals and by about 7 per cent for new channel launches is one of the highlights of the seventh edition (R7) of the Chrome Carriage Optimizer Annual Report (CCO) by Chrome Data Analytics & Media (Chrome DM).

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/11/siti.jpg?itok=jXHpwkyJ
SITI Networks Limited announces “SITI PlayTop”, its first Hybrid Set Top Box

SITI Networks Limited, has announced that it will be introducing a range of Set Top Boxes for delighting its customers. To begin with, the company has announced, “SITI PlayTop”, its first Hybrid Set Top Box.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/04/siti.jpg?itok=JOG8pkn3
Siti relooks at broadband as cable subscription drove revenues in FY18

In FY 2017 (fiscal or year ended 31 March 2017, previous year), the Essel Group’s Siti Networks Ltd (Siti) was all gung-ho about broadband. In its annual report for fiscal 2017, the company said that it had become the largest multi-system operator (MSO) and a leading wired broadband services...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/01/Digital.jpg?itok=v-WMvuRl
Pay TV execs feel need to innovate to remain relevant, finds study

With the advent of digital content platforms, pay TV industry across the world is facing stiff competition. The pay TV Innovation Forum report produced by Nagra in association with research firm MTM, found that 90 per cent of executives believe that pay TV providers will have to innovate strongly...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/29/hathway.jpg?itok=iFsVkbju
Hathway Cable gets approval to raise funds worth Rs 99.63 crore

MUMBAI: Leading cable and broadband player Hathway received an approval to raise funds worth Rs 99.63 crore at a board meeting held on 29 August. Following the approval the company’s shares rallied as much as 15 per cent.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/zee_1.jpg?itok=pRptDAIa
ZEEL announces new TV channel prices ahead of deadline

Ahead of 31 August 2018 deadline for publishing TV channel prices in a new format and a day before the Supreme Court hears a case relating to TRAI’s new tariff regime, Zee Entertainment Enterprises Ltd  (ZEEL) has made public its channel prices as suggested by the regulator in 2016, setting an...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/gtpl.jpg?itok=WHQxgPNL
GTPL Hathway to promote 40 Mbps broadband speed to masses

As wireline broadband business is emerging as a sector full of growth opportunities, several cable operators, as well as MSOs, are increasing their investment in the segment. GTPL Hathway, the Gujarat based cable and broadband player, is ready to lower its ARPU in the broadband segment to get more...

Cable TV Local Cable Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories