Television

Outlook Group to co-publish 'Insight Travel Guides' for Indian market

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MUMBAI: The Outlook Publishing Group and APA Publications of Singapore have entered into a co-publishing agreement to publish the Insight range of international travel guides for the Indian market.

The Insight Guide series, established in 1970 and known for their photography and incisive text, will be priced by Outlook for the Indian market, thus enabling outbound Indian travellers to buy practical and easy-to-use travel guides and plan their journey according to their own needs.

The range of international titles will be selected by Outlook Publishing, based on the travel destinations most frequented by Indian travellers. In the first year, more than 30 international titles are expected to be introduced into the Indian market under the Outlook Traveller series. The guides will cover both countries and cities. The first few titles of the new Outlook Travel Guides series are likely to hit bookshops by July this year.

APA Publications managing director Jeremy Westwood said, "I am truly delighted that APA has formed this association with Outlook Publishing. Thanks to Outlook's excellent and wide ranging sales and marketing operations throughout India, our guidebooks will now reach the widest possible audience in the fast growing Indian market. In their own publishing Outlook shows the same dedication to quality that has always been a feature of Insight, and that makes Outlook the perfect partner for this co- publishing venture."

Outlook Group publisher Mahesh Peri added, "By offering the more than seven million outbound travellers, growing at more than 12 per cent each year, travel guides with great content at prices which are within the reach of Indians and not dollar denominated, the Outlook Group hopes to help nurture Indian travellers who are better informed when they visit foreign destinations."

Outlook Group also publishes Outlook Traveller and Outlook Traveller Getaways series.

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