Television

CTV and Bell Canada launch mobile video news services

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MUMBAI: CTV Inc. and Bell Canada has announced the launch of two new made-for-mobile video news services for CTV News and Report on Business Television (ROBTv).

Bell Mobility customers can now access video news package available in Canada along with the country's
first-ever business-only news reports directly on their video-capable handsets. Canada's newscasts are now available 24 hours a day on television, online, and now wirelessly through Bell.

CTV News and ROBTv mobile video news service complements other Bell Mobility TV services, which includes NHL highlights, news, weather, sports and entertainment content.

In an official statement, the Bell Mobility customers will receive CTV News, which is a three-minute branded newscast updated hourly throughout the day, making it the most current mobile newscast available in Canada. For Canadians, it's a solution that offers unfettered and up-to-date access to the day's breaking news stories and beyond.

The ROBTv mobile news service is the first mobile content dedicated exclusively to business news. Available only from Bell Mobility, ROBTv's packaged business news wrap will be updated hourly, delivering the ongoing stories of the day from Bay Street to Wall Street and beyond.

The mobile reports will also include analyst ratings, Stars and Dogs Picks and exclusive interviews with the business newsmakers of the day. It's the must- have mobile video news service for business minded Canadians.

"The mandate of the CTV News division is to deliver meaningful and comprehensive news reports in a timely fashion," said CTV News president Robert Hurst. "With Bell Mobility, we now have a mobile strategy that showcases our leading news services and ensures Canadians can stay connected to the
critical news of the day."

"Extending CTV's news and business content onto a mobile platform only made sense if we could deliver value to the consumer," said CTV VP digital media Kris Faibish. "Working with Bell Mobility, the opportunity to deliver hourly news and business wraps, something no other broadcaster provides, delivers that value and provides the perfect entry point for CTV News on mobile."

Bell's streaming video clip service is currently available on the EV-DO enabled Samsung a920 and the Sanyo 8300 and 7500, and a downloadable news video clip service is available on the Motorola E815 and RAZRV3c, states the official release.

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