Yahoo! India gets search innovative with 'My Web 2.0'

MUMBAI: Yahoo! Search has released My Web 2.0, which is a "personal and social search engine," in India.My Web 2.0 provides users a simple way to save, organise and tag actual web pages and bookmarks, recall them from any computer, as well as selectively share their personalised 'My Web' with friends and a broader community of users with similar interests.

My Web content from a user's own personal archive, as well as from a user's community are also displayed in the typical web search results page, further complementing results from Yahoo!'s leading web search engine.

Additionally, unlike bookmarks, a user's "My Web" is accessible from any computer, with no risk of losing saved bookmarks.

Yahoo! India managing director George Zacharias said, "Yet another example of Yahoo!'s innovative approach; My Web 2.0, dramatically improves the relevance of search results. The internet is becoming more community-orientated and users want access to trusted information. We see social search as the next phase of web search. My Web helps users tap into the power of communities, using tagging and sharing to improve their search experience. My Web 2.0 combine's social search with the power of web search to provide the user with more relevant results".

When users sign up to My Web and run a search, they see results at the top of the page derived from content that they saved in My Web and interesting links that other people have saved as a complement to the normal web search results, providing an even more relevant search experience.

My Web 2.0 provides significant feature enhancements to the earlier My Web product based directly on user feedback and include:

Tagging: categorize saved pages in a much more flexible way than using folders by assigning them to multiple categories labeling the content with tags.

Unidirectional connections: allows people to easily access valuable content that has been discovered by others, without having to have a personal relationship. This means that people can discover interesting pages of a specific user (it may be an industry expert, a celebrity, or your next door neighbor who knows something about everything and saves really useful links) and because you like what they are saving, you can subscribe to all of their pages. You can automatically add them as a contact and make them part of your community.

Additional Sharing controls: My Web 2.0 offers increased control over who you are sharing with - you can choose to be the only person who can access the pages saved, you can identify the communities you share certain saved pages with (friends, family etc) or you can share your saved pages with the world.

Enhanced Profile personalization: allows people to create a unique online identity, by assigning a photo or avatar, nickname and email address to their online identity, creating a more personal presence within the community. Over time, by personalising your presence, you could become a well-known web guru for the information you are saving and sharing.

Easy import of web pages: users can import easily their bookmarks, and also save pages with one click directly with the Yahoo! Toolbar.

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories