In response to a clear need gap for weekend activities that are fun and involving for the entire family, Disney Channel - the entertainment partner for the DNA YA! Station designed the Disney Channel Fun Zone offering kids an opportunity to enjoy themselves with involving activities along with their families.

Of the 2500 who registered at the Disney Channel Fun Zone, 40 kids got the opportunity to watch the ever best Disney movies in a specially designed Movie Theatre.

What’s more, kids tested their acting skills at a special audition booth mimicking their favorite Disney characters and two lucky winners will be featured on Disney Channel.

Walt Disney Television International (India) director marketing and communications Tushar Shah said, “We believe in providing a complete Disney brand experience every time we establish a contact with the viewer. There is a huge need gap today, of suitable content that has stickiness on-air which can also create involving on-ground-experiences. With innovative initiatives like Disney Channel Fun Zone, we aim to bridge the gap between TV content and on-ground brand experience for the viewers and enable viewers to develop a much stronger bond with Disney Channel.”

The DC Fun Zone comprised six sub-zones, each representing a key property, which include That's So Raven, Lizzie McGuire, Suite Life of Zack & Cody, Recess, American Dragon: Jake Long and the Disney Movies.