Online and mobile players go for the goal

MUMBAI: With the biggest event in the global sporting calendar, the 2006 Fifa World Cup in Germany, just four days away, web sites and mobile phone platforms have beefed up their football content to attract viewers and advertisers.

For websites, it is an opportunity to attract Indian sports buffs and for advertisers it will be a classic opportunity to get their message across. According to estimates by the Internet and Mobile Association of India, for larger portals, the incremental jump in advertising revenues will be anywhere between 8 ? 15 per cent.

Internet use in India has grown exponentially since 2002, when the last World Cup tournament was held. In 2002, the number of internet users were about eight million as compared to today's 38.5 million. Consumption of sports infotainment online too has grown significantly in the last four years in India.

Yahoo! India director sales Pearl Uppal is upbeat about the prospects for the event. ?We see high potential in online advertising for the soccer World Cup. Yahoo! is hosting the official site of the 2006 Fifa World Cup. Further, we expect an estimated 32 million unique users to consume over four billion pages of the 2006 official Fifa World Cup site. We see high engagement of our users with Yahoo! India Sports.?

As an official Fifa World Cup partner, Yahoo! is bringing unique World Cup experience both online and on mobile. This will provide advertisers with a proposition and consistent platform with which to tap into audiences? passion for football and the Fifa World Cup. Yahoo! is offering opportunities to advertisers to immerse the brand within an engaged content experience and to run innovative promotions on their online and mobile platforms. India Ltd chief media revenue officer Aravindra Kanwal said, ?Traffic will be strong and we should see a 50 ? 100 per cent spike (visitors to the web site) for some matches.?, besides having match schedules online, also has trivia related to the World Cup, a countdown to the beginning of the activity, full coverage of past tournaments, international and national and also an online football store to enable users to purchase their favourite football memorabilia. There is a Fifa World Cup 2006 Gaming Zone, which allows a user to participate in a game to test their memory and concentration.

?Web sites are pulling out the stops to attract viewers and advertisers. At, editorial teams are working on different formats and plan to offer advertisers opportunities to integrate mobile and internet mediums with print, TV and radio. HT plans to create more than 100 pages of micro-sites promoted across the site,? said HT Media Ltd head sales and alliances Salil Kumar. head of consumer channels Ajay Nambiar said, ?Corporates are showing a very high degree of interest in the World Cup focused websites, knowing full well that the World Cup has captured the imagination of the youth in particular. Maruti Swift is one of the sponsors on Sify. Several other corporates are talking to us and Sify's special section will see multiple advertisers and sponsors targetting the football fan.?

The Sify World Cup special on the web site features videos of venues, teams, players, past tournaments and preparations, apart from news reports and features, off-beat stories, contests, best of blogs, interactives, video-based quizzes, etc. During the cup, live tickers, news reports, features, image galleries, audio commentary and videos will capture the excitement of the Cup.

The 2006 football World Cup in Germany also represents an opportunity to promote 3G. However, according to a study ?World Cup 2006: Scoring with mobile content and services? published by research company Visiongain, it will be established content, such as text-based services that will generate the most significant revenue.

The study found that the one-month long tournament will generate $6.35 billion in revenue, with text-based services and downloads, such as ring tones and logos, being the most significant.

Gaming will also contribute to profits earned by World Cup related content. The industry will also look to generate revenue through interactive video messaging, video clips and even blogging services. The key revenue generators will be tried and tested text services, ring tones and logos. The content of the World Cup lends itself well to highlights clips, which operators have been busy purchasing the rights for, as well as mobile gambling.

Airtel in India, thanks to it being a member of the Bridge Mobile Alliance and Mobile ESPN partnership, has been providing its users with a dedicated news section on the World Cup 2006 from 23 May to 9 July 2006. For example, ESPN Here We Go will provide the latest match insights from ESPN Star Sports presenters and football pundits as they bring match previews, predictions, analysis, previous day highlights and team news from the World Cup.

SportsCenter will enable fans to keep track of the latest sports in action, around-the-world coverage on top sports stories, with special reports on the World Cup match updates, summaries and results. Other sports content service offerings available for download include Java games, wallpapers of popular football players and player tunes to name a few.

Latest Reads
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories