Television

Nick US touches a ratings high in May

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MUMBAI: US kids broadcaster Nickelodeon has managed its best peformance for last month since 2002.

It managed a 3.8 rating and got 1.2 million viewers among the 2-11 age bracket. This marks a rise of seven per cent in rating and an eight per cent growth in impressions above May 2005.

Nick adds that it dominated among kid-targeted networks among the core 2-11 demo, besting Disney (2.3 kid 2-11 rating/742,000 viewers) by 65 per cent and Cartoon (1.9 kid 2-11 rating/628,000 viewers) by 97 per cent within Nick Total Day.

Online Nick.com recorded its second most visited month ever to the site, logging nearly 14.5 million monthly unique visitors in May. This marked an increase of 86 per cent compared to May 2005 and a nine per cent rise from April 2006. TurboNick, Nickelodeon's broadband video service on Nick.com, had its best month ever with over 21 million video streams, beating the previous highest month, March by 23 per cent.

The number one stream for the month was vignettes for The Fairly Odd Parents' special Fairy Idol, which captured nearly 2 million streams. In addition, the Fairly Idol - Fast Fame! game was the number one game on Nick.com with over 5.1 game plays, contributing to the nearly 77 million total game plays on Nick.com in May.

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