Television

Verizon to offer IMF music feed

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MUMBAI: Verizon has inked a deak with IMF: The International Music Feed Network. It is the 24-hour music television network featuring hit music from the United States and around the world. 

IMF will supply its music video channel and on-demand programming for Verizon's fiber-optic-powered television service, FiOS TV.Under the terms of the agreement, Verizon will offer the IMF channel in its FiOS TV Premier package and provide on-demand IMF programming and individual music videos. FiOS TV customers soon will be able to choose from 1,000 music videos and IMF music programs, performances and specials representing an unprecedented 100 hours of programming per month, according to an official release. 

TVN, Verizon's video-on-demand transport agent, is coordinating the delivery of the content.

"IMF will deliver an extensive lineup of top domestic and international music videos to FiOS TV customers, advancing our already strong commitment to content choice and diversity," said FiOS TV VP content strategy and acquisition Terry Denson. "It's another way we differentiate ourselves in our markets and add value to our FiOS TV service."

IMF president Andy Schuon said, "We are delighted to join with Verizon through their exciting new FiOS TV service. The collaboration between Verizon and IMF is an excellent example of how we can enhance the music experience for fans everywhere. With the IMF channel and our video on-demand offering, Verizon and IMF will bring music on television to a whole new level."

IMF programming includes a mix of the top music videos from the United States and the world. Categories include Hip Hop Society, The Bridge (Latin), One World (chart-topping global hits), Passage to India (Indian), Raw Feed (exclusive artist interviews), and Hello World (music and pop-culture from dozens of countries), among others.

At present, Verizon FiOS TV provides more than 400 digital video and music channels, two dozen high-definition channels, 2,500 on-demand titles and features such as FiOS TV Widgets, which supplies on-touch, on-demand access to real-time local weather and traffic.

Verizon offers FiOS TV in more than 50 communities in parts of seven states: California, Florida, Maryland, Massachusetts, New York, Virginia and Texas.

IMF is unit of Universal Music Group, the world's largest music company, with wholly owned record operations or licensees in 75 countries.

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