Women increasingly tuning in to the soccer World Cup

MUMBAI: If you thought that only men follow soccer think again! Soccer's governing body Infront's governing body Infront has announced the results of a study that show that women are increasingly following the football World Cup.

It thus reaches far beyond the traditional male football audience in its universal appeal.

Almost four in 10 viewers are women. The figures reveal that an impressive 37 per cent of the global adult audience watching the Fifa World Cup are women. Sponsorship Intelligence, a UK-based research driven consultancy appointed by Infront Sports and Media and Fifa Marketing and TV, has thus farcollated overnight ratings in 44 markets globally.

The audience in Argentina demonstrates the greatest equality – 50 per cent of the viewers are women. 44 per cent of Argebntian's viewership during the 2002 World Cup were women. Indeed, evidence to date, suggests that the Fifa World Cup TV audiences in Latin America especially Argentina, Venezuela, Uruguay and Mexico, are more gender-balanced than in many other parts of the globe.

In Korean 45 per cent of viewers in this country are reportedly women. This trend continues across Asia with audiences in Singapore and Malaysia comprising 45 per cent and 41 per cent women respectively.

Germany has experienced a 17.6% percentage upsurge in the number of women viewers since the 2002 Fifa World Cup (40 per cent versus 34 per cent) and the Netherlands (38 per cent ), Hungary (38 per cent) and Switzerland (37 per cent) also experienced substantial increases.

The female viewership figures are higher for Portugal (43 per cent), Italy (42 per cent) and Serbia (40 per cent). Major football markets like the UK and Spain are not far behind, with 36 per cent of viewers being women. In France, the figure is 34 per cent.

However in the Czech Republic and Greece the World Cup is mainly watched by men. 24 per cent of women watch the World cup in these two countries.

Latest Reads
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories