BBC World debuts in the US market

MUMBAI: In a bid to target a wider audience, the British Broadcasting Corporation (BBC) has launched BBC World in the US market. Though the news channel started broadcasting at the end of April, it was officially launched on 1 June. The channel can now be seen in New York. The BBC is also looking at striking deals with cable and satellite providers elsewhere in the US soon. 

The launch coincided with the unveiling of an outdoor advertising campaign in New York to promote the service to viewers.

In July, BBC World will launch a new breakfast programme presented by George Alagiah. "What we're not setting out to do is carve a niche that reflects America back to the Americans. What we're trying to do is reflect the world back to Americans," Alagiah was quoted as saying in BBC News.

The show, which will be based in London, will also be carried on the cable channel BBC America.

BBC World was launched in 1995, and is funded by advertising and subscription. Apart from news bulletins, it also broadcasts the interview programme Hardtalk, motoring show Top Gear and film guide Talking Movies, amongst others.

Although it can be seen in more than 200 countries, the channel has found it difficult to get a foothold in the US. "The American TV market is the most crowded market in the world. For cable operators to find a space for another news network has been quite difficult," said the station's editor Richard Porter.

Porter also said that the channel's coverage of global affairs has been their key selling point.

The launch of BBC World in New York comes just four months after the station signed a distribution deal with Discovery. The channel's main competitor in the US will be CNN International.

Latest Reads
COLORS launches an epic tale of good vs. evil - ‘Vish Ya Amrit: Sitaara’

COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’

Television TV Channels GECs
First Promo of Pro Volleyball League goes on air

With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday.

Television TV Channels Sports
CNN Digital appoints new head of CNN Digital Asia

CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience.

Television TV Channels News Broadcasting

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

Television TV Channels Factual @ Discovery
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories