Television

Interactive TV portal solution for Dutch channel launched this football season

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MUMBAI: chellomedia Interactive Services has launched a new interactive TV portal in the Netherlands on Sport1, this soccer season.

Digital premium channel Sport1 now offers its subscribers on the UPC cable platform (UPC Digital TV) the option to switch between four Sport1 channels presented on one TV screen.

The launch of the interactive portal fits in with chellomedia?s strategy to offer new digital services to cable network operators in Europe as well as to broadcasters and other platform owners.

While watching a match, viewers are able to call up for extra information such as match results, current scores, player statistics, an interactive quiz and a dedicated World Cup section.

chellomedia Interactive Services exwecutive VP Noel Leslie says, ?We are developing these kind of interactive solutions for operators and broadcasters in order to help them increase and retain channel audiences and to create opportunities for new revenue streams. These converged TV and internet solutions give viewers more and more control: they have more to choose from, can access content on-demand and even participate in programmes.?

Sport1 GM Jeroen Oerlemans says, ?The launch of our Sport1 TV portal will provide great added value to our premium sports channel in the Netherlands. With this easily accessible interactivity and the possibility to view a mosaic with multiple live channels, the viewer becomes more powerful and gets more choices. We think this portal will fulfil a great need.?

chellomedia develops and facilitates these services using its authoring and deployment solution chello mistral. This solution enables quick and simple development by members of a creative team across multiple platforms and middlewares. It is also accredited by BSkyB to deliver interactive advertising, for which chellomedia has partnerships with leading UK broadcasters and ad agencies.

chellomedia interactive services delivers entertainment-focused, interactive applications and content which strengthen digital TV and PC-based, broadband Internet offerings.

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