TVHead inks deal with Hit Entertainment to create games for preschoolers

MUMBAI: Interactive games-on-demand TV network, TVHead has inked a deal with Hit Entertainment, a provider of preschool entertainment to create games targeting the preschoolers.

The deal calls for the premier games-on-demand television network to develop the first-ever, specially designed iTV games based on the popular characters Barney, Thomas & Friends, Bob the Builder and Angelina Ballerina.

Aiming to launch in the last quarter of 2006, the California-based TVHead is developing new interactive games specifically for the preschool audience and unique to each of the London based Hit’s world-class properties, according to an official release.

Each game will offers children a range of activities; Barney will focus on music and imagination; Thomas will focus on navigation and problem solving; Bob the Builder will focus on teamwork, problem solving and spatial relationships; and Angelina Ballerina will focus on dancing, friendships and determination to make your dreams come true.

“Children the world over adore Barney, Thomas and Friends, Bob the Builder and Angelina Ballerina,” said TVHead founder and CEO Sangita Verma. “We are delighted at the opportunity of giving kids a new way to interact with these amazing properties that entertain, captivate and educate the growing preschool segment of our audience.”

“Hit Entertainment is excited to be working with TVHead to deliver age-appropriate, innovative content for their new gaming platform,” said Hit Entertainment senior VP Jamie Cygielman. “As the Barney & Friends, Thomas & Friends, Bob the Builder and Angelina Ballerina TV series all provide educational entertainment that kids love and parents trust, this new gaming platform will allow children to deepen their relationship with these characters, creating an even more engaging learning experience.”

Families will be able to play these games using the standard remote controls for their television sets, as TVHead’s proprietary technology simply plugs into existing VOD infrastructures and requires no special set-top boxes. The Hit offerings will join TVHead’s current games-on-demand lineup, which includes titles for casual and enthusiast gamers of all ages.

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